Azura H. expert freelancer in Article Writing, Copywriting, Social network advertising

Azura H.

I am a writer with Digital Marketing experience

5.00 / 5

Malaysia
Hourly rate:

USD 20.00

Writing & Translation

Ratings from clients
Freelancer Maico P.

"It was a pleasure to work with her, she was fast and accurate."

Malaysia Maico P. 8 months ago

Article Writing about Startups opportunities in Malaysia

Article WritingCopywritingCreative WritingFeature Writing

About me
I am a writer with extensive experience in Content Creation, Digital Marketing and Social Media Marketing
Work history
Sept 2018 - Now
Digital Marketer for Valyou
- Newsletter
- Google Ads
- Facebook Ads
- Website Management (Wordpress)
- SEO

Oct 2017 - Sept 2018
    Freelance Content Creator
    Current Projects (as at Aug 2018)

1. Raisuri Warriors (football club and coaching)
Digital Marketing (Freelance)
Ebook & web development : http://raisuri.com/
Social Media Engagement : https://www.facebook.com/RaisuriWarriors/

2. Gaya Kontemporari and Shanna (online retailer)
Social Media Manager (Freelance)
https://www.facebook.com/shannaclothing/
https://www.facebook.com/gayakontemporari/

3. Nanostix (e-cigarettes)
Social Media Content Creator (Freelance)
https://www.facebook.com/NanoStix/

4. Pepperkoko Singapore (online retailers)
Social Media & Website Content Creator (Freelance)
https://www.facebook.com/pepperkokosg/

5. Bumblebee Honey Sticks (Brand)
Social Media Content Creator & Management
Website Development (in discussion)
https://www.facebook.com/bbhoneystick/

6. Dutch Lady
Social Media Content Creator for Jul – Aug 2018 Facebook Campaign (Malay)
Will be published 15 July 2018 onwards

7. Star Auto Assist
Improving Content – Marketing Collaterals, Website, Mobile Apps, Social Media
Started 1 August
http://starautoassist.com/

8. Soul Beauty
Copywriting for promotional images and Facebook content
Started 13 August
http://www.soulbeauty.com.my/



Jan 2016
    Project Manager / Digital Marketing Manager & Content Creator
Absec Malaysia Sdn Bhd | Kuala Lumpur, Malaysia
    2017
Role : Digital Marketing Manager

-Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
-Identify trends and insights, and optimize spend and performance based on the insights
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Role : Content Writer

- Core website copy
- News articles
- Social media posts
- Content for banners
- Product descriptions and brochures
- Company bios
- Landing pages

2016

Role : Project Manager
Managing Web Portal Project for Etiqa (Maybank Groups) Using Oracle Platform
         
Jan 2015
    Pre Sales Manager
Alam Teknokrat Sdn Bhd | Kuala Lumpur, Malaysia
    Offered VSS in December 2015

Recommended to join Skali Group holding company (Alam Teknokrat Sdn Bhd)
Helping the department since Sept 2014

Pre Sales Manager (Jan 2015 until now)
- Attached with Sales and Business Development Department. Temporarily overseeing Strategic Marketing & Communication unit
- Reporting Direct to Group CEO
- Staff reporting to me : I full, 3 shared

Responsibilities:

Tender/RFP Bidding
- to ensure government tender bidding is submitted on time. This includes proposal preparation, sourcing out and evaluating the right vendors and partners
- attending tender briefing
- recommending solutions to be proposed
- frequency : 2 tender/RFP submission of value above RM1million a week

Strategic Marketing & Communication
- Devising and executing Social Media promotional / information dissemination as agreed by Group CEO
- Devising and executing other marketing activities according to budget allocated; telemarketing, exhibitions, promotions etc

Sales
- Ensure proposals & quotation are submitted to clients within the required time
- To entertain inquiries about products sold by the group
- Organize and attend sales presentation with Subject Matter Expert

Account Management & Business Development
- Managing a few key accounts as requested
         
Sep 2009 – Dec 2014
    Head, Skali A+
Skali Web Services Sdn Bhd
    Industry    Consulting (IT, Science, Engineering & Technical)
    Specialization    IT/Computer - Network/System/Database Admin
    Role    Product Management
    Position Level    Manager
    Monthly Salary    MYR 5,000
    Attached to Managed Portal Services (MPS) Project with 152 government websites/clients until 2014.

Head, Skali A+ (Oct 2012 - now)

1. Developing new products for Web Services business

Products developed
1. Social Media / Online Engagement (including online campaigns)
2. Skali Premium Service for Managed Portal business

Activities
- Leading Market Research and Segmentation
- Coming up with Business Model
- Leading Pilot project before launching
- Organising sales and Marketing brief sessions for Sales and Marketing
- Seminar Sessions for potential clients
- On site consultation

Team Lead - Content Development

1. Planning web content strategy for 152 websites.
2. Developing, managing and nurturing content collaborations among government stakeholders.
3. Aggregating content from private sectors (newspapers etc)
4. Assessing new web applications to be used by clients
5. Recruiting Subject Matter Expetr (SME) to help creating content from different sectors.

Achievements :
1. Successfully aggregating content from major newspapers.
2. Sealed a long term collaboration with Institut Terjemahan Negara, Jabatan Metereolofi, Kementerian Kesihatan,Lembaga Lebuhraya Negara, JAKIM etc.


Team Lead/Editor - Content Enhancement

1. Executing content strategy done by Content Development Unit
2. Creating digital content needed for 152 websites
3. Ensuring monthly project KPIs are achieved
4. Preparing 5 content proposals for each client (152 clients) every month.
5. Advising 35 Content Personnels (content management frontliners) on publishing etiquette, better content presentation, reviewing content ideas, new web apps
6. Assisting 35 Content Personnels in preparation of web content, client request and extracting client needs.
7. Massaging data for Innovation (Stage 3 Project Implementation)
8. Assisting clients in creating content for special campaigns

Achievements :
1. Consistently achieving monthly KPI - 5 proposals for each clients (5 x 152 = 760 proposals)
2. Increasing the rate of content proposal approvals by 50% within a year.
3. 98% web/portal achieved 5 star (highest ranking) of MDEC Web Assessment

Content Consultant - (Stage 3 Project Implementation)

Areas consulted :
1. Content Collaboration
2. Data Availability
3. Reviewing web apps developed



Trainer - Content Management

1. Training different areas of content management (attached with Skali's training arm)

Completed projects: 1

Last login: 4 days ago

Joined: 9 months ago