Luana S. freelancer experto en Traducción al portugués, Redacción de informes, Confección de CVs, Investigación

I was a communication professional even before I knew it was going to be my career. When I was a teenager, I used to do volunteer work in a youth group from the community where I used to live. My passion to develop strategies to connect people to people and people to causes started those days, while I promoted actions to make more teenagers want to join the group.

My professional life also gave me different opportunities to understand how communication is important and how it can be done in different ways: through online and offline tools, relationships, advertises and much more. I've started working as a PR during my first year of university, 10 years ago.

Six years ago, I started to work with communication to sustainability. And then I discover a new way to make my part to a better world. I believe there is no way to transform the society if you don’t plan to engage people. And to do this, you need to communicate. Communication is part of a good plan of sustainability.

According to what I believe and my experiences, I can say I’m a person oriented to goals, but more than this, I’m oriented to relations and causes. If there is a good cause that needs to be spread, I would love to be part of it.

* Grupo Boticario: Development of a sustainability training program to all employees.
Development of a gender equality program, focus on women empowerment.
Develop of a full public relations strategy for all initiatives related to Sustainability. Contribute to integrate Sustainability in business strategies.
Participate in relevant external sustainability committees in order to represent the organization and obtain information to the management of Sustainability area.
Participate in creation and implementation of company's sustainability strategy through the development of benchmarking studies and market analyzes.
Coordinate company's participation in events of sustainability through the analysis of sponsorship proposals and management of programmed actions.