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Soy Harold Caraballo, Diseñador Web FullStack con una sólida base en desarrollo y Marketing Digital. Poseo certificaciones en Google Analytics 4, Google Ads, Inbound Marketing, Inteligencia Artificial y SEO, lo que me permite ofrecer soluciones integrales y efectivas para mejorar la presencia en línea de mis clientes.

# Resumen Profesional:

Con más de 7 años de experiencia en el campo del diseño web y desarrollo FullStack, me especializo en construir relaciones comerciales a largo plazo con los clientes y proporcionar soluciones digitales que impulsan sus estrategias comerciales. Mi enfoque está en entender profundamente las necesidades de mis clientes para ofrecer resultados personalizados y de alta calidad.

# Servicios y Especialidades:

1. Desarrollo y Diseño Web:
1.1 Sitios Web:
- Diseño Responsive: Creación de sitios web que se adapten perfectamente a cualquier dispositivo, desde computadoras de escritorio hasta teléfonos móviles, utilizando las tecnologías más avanzadas.
- WordPress y Elementor: Desarrollo de sitios web intuitivos y fáciles de administrar con WordPress, y diseño personalizado y dinámico con Elementor.
- Bootstrap y ReactJS: Desarrollo de interfaces de usuario eficientes y modernas con Bootstrap para una rápida implementación y ReactJS para aplicaciones web más complejas y dinámicas.
- Programación a Medida: Soluciones personalizadas desarrolladas desde cero para satisfacer necesidades específicas.

1.2 Landing Pages para Campañas:
- Diseño Responsive: Creación de landing page que se adapte perfectamente a cualquier dispositivo, garantizando una experiencia de usuario consistente y fluida, lo cual es fundamental para mantener el interés y facilitar la conversión.
- Rendimiento: Optimización en el rendimiento de carga basado en PageSpeed de Google.
- Interfaz Intuitiva: La navegación será simple y clara, guiando a los usuarios a través del embudo de conversión de manera efectiva.
- Textos Optimizados: Redactaremos contenidos claros y persuasivos, que resalten los beneficios de su oferta y motiven a los usuarios a realizar la acción deseada.
- Llamadas a la Acción (CTA): Ubicaremos estratégicamente botones y enlaces que inviten a la conversión, utilizando colores y frases que incentiven la respuesta inmediata.
- Formulario de Captura de Leads: Configuraremos un formulario que recoja la información necesaria de los usuarios interesados, asegurando que los datos se almacenen de manera segura y sean fácilmente accesibles para futuras campañas.
- Medición de CTA: Instalación de etiquetas de Google Analytics 4, seguimiento de conversiones de Google Ads, Pixels de Facebook, para optimizar las campañas.

1.3 E-Commerce:
- Stack MERN: Desarrollo de tiendas virtuales robustas y escalables utilizando MongoDB, ExpressJS, ReactJS y NodeJS.
- WooCommerce: Implementación y personalización de tiendas online en WordPress con WooCommerce, facilitando la gestión de productos, pedidos y pagos.

1.4 Optimización:
- Mejora de Tiempos de Carga: Optimización de recursos y código para reducir los tiempos de carga y mejorar la experiencia del usuario.
- Rendimiento de Sitios Web: Auditorías y mejoras para asegurar que tu sitio web funcione de manera rápida y eficiente, reduciendo la tasa de rebote y mejorando el SEO.

2 SEO
2.1 SEO On Page:
El SEO On Page se refiere a todas las acciones que se realizan directamente en el sitio web para mejorar su posicionamiento en los motores de búsqueda. Estas acciones incluyen:

Optimización de Títulos y Meta Descripciones:
- Creación de títulos y descripciones atractivas y optimizadas para cada página, utilizando palabras clave relevantes para mejorar el CTR (Click-Through Rate).

Mejoras en la Estructura de URLs:
- Estructuración de URLs amigables para SEO que sean fáciles de leer por los motores de búsqueda y los usuarios.

Optimización de Etiquetas H1, H2 y H3:
- Uso adecuado de las etiquetas de encabezado para mejorar la jerarquía del contenido y facilitar su comprensión.

Optimización de Imágenes:
- Inclusión de textos alternativos (alt text), compresión de imágenes y uso de formatos adecuados para mejorar la velocidad de carga.

Mejora de la Legibilidad y Estructura del Contenido:
- Redacción y estructuración de contenido que sea fácil de leer y comprender, mejorando la experiencia del usuario.

2.2 SEO Técnico:

El SEO Técnico se enfoca en mejorar los aspectos técnicos del sitio web para asegurar que los motores de búsqueda puedan rastrear e indexar el contenido de manera efectiva. Los servicios incluyen:

Revisión de la Indexabilidad del Sitio Web:
- Asegurar que todas las páginas importantes estén indexadas correctamente y optimizadas para los motores de búsqueda.

Optimización de la Velocidad del Sitio:
- Implementación de técnicas para reducir los tiempos de carga, como la compresión de archivos, el uso de CDN y la optimización de scripts.

Implementación de Sitemaps y Archivo Robots.txt:
- Creación y envío de sitemaps a los motores de búsqueda y configuración del archivo robots.txt para controlar el rastreo del sitio.

Revisión de la Experiencia Móvil:
- Asegurar que el sitio web esté completamente optimizado para dispositivos móviles, mejorando la experiencia del usuario y el posicionamiento.

Corrección de Enlaces Rotos y Redireccionamientos:
- Identificación y corrección de enlaces rotos y configuración de redireccionamientos adecuados para mantener la integridad del sitio.

2.3 SEO Off Page:

El SEO Off Page se refiere a todas las acciones realizadas fuera del sitio web para mejorar su autoridad y relevancia. Esto incluye:

Construcción de Enlaces de Calidad (Backlinks):
- Estrategias para obtener enlaces entrantes de sitios web relevantes y de alta autoridad, mejorando la reputación del sitio.

Creación de Estrategias de Link Building:
- Desarrollo de campañas de link building que incluyen la colaboración con blogs, foros y sitios de nicho relevantes.

Participación en Blogs y Foros Relevantes:
- Participación activa en comunidades en línea relacionadas con tu industria para generar tráfico y enlaces entrantes.

Desarrollo de Relaciones con Influencers y Blogs del Sector:
- Colaboración con influencers y blogs para aumentar la visibilidad y obtener enlaces de alta calidad.

3 Mantenimiento y Actualización:
- Servicios Continuos: Monitoreo y actualización regular de tu sitio web para asegurar que siempre funcione de manera óptima.
- Seguridad y Backups: Implementación de medidas de seguridad y creación de copias de seguridad regulares para proteger tu sitio web.

4 Migración y Configuración:
- Migraciones Web: Traslado de sitios web entre servidores o plataformas, asegurando una transición suave y sin interrupciones.
- Configuración de Hosting y Dominios: Asistencia en la configuración de servicios de hosting y dominios para que tu sitio web esté siempre accesible.
- Correos Corporativos: Configuración de correos electrónicos profesionales para tu negocio, mejorando la comunicación y la imagen corporativa.

5 Habilidades Técnicas:
- Back-End: NodeJS, MongoDB (mongoose), Express, Cloudinary, API RESTful.
- Front-End: ReactJS, NextJS, Redux, Bootstrap 5.x.x, librerías JavaScript, HTML5 semántico, CSS3, JavaScript, jQuery.
- Herramientas y Entornos de Desarrollo: Yarn, npm, GitHub, Visual Studio Code, SFTP, Postman.
- Diseño Gráfico: Adobe Photoshop, Illustrator, Figma.
- Metodologías de Maquetación: BEM, SASS, LESS, SCSS.

Si estás buscando un experto en desarrollo y diseño web que pueda llevar tu proyecto al siguiente nivel, estás en el lugar correcto. ¡Hablemos y hagamos realidad tu visión en línea!

6 Analítica Web:
- Google Analytics GA4: Implementación y configuración avanzada de Google Analytics 4 para obtener insights profundos y precisos sobre el comportamiento de los usuarios en tu sitio web.
- Google Tag Manager: Gestión eficiente de etiquetas y scripts en tu sitio web sin necesidad de modificar el código directamente.
- Looker Studio (anteriormente Google Data Studio): Creación de dashboards interactivos y visualizaciones de datos personalizadas para un análisis fácil y comprensible.
- Google Search Console: Monitoreo y optimización de la visibilidad de tu sitio web en los resultados de búsqueda de Google.

7 Implementación Avanzada:
- Configuración de Consent Mode V2: Implementación de modos de consentimiento para respetar la privacidad de los usuarios y cumplir con las normativas de protección de datos, al tiempo que se mantiene la eficacia de la analítica.
- Diseño de Capa de Datos (dataLayer): Creación y gestión de dataLayer para una recolección de datos más estructurada y precisa.
- Seguimiento de Conversiones y Eventos: Configuración de seguimiento avanzado para medir acciones específicas de los usuarios, como compras, registros, clics y más.

8 E-commerce Tracking:
- Comercio Electrónico GA4: Implementación de seguimiento de comercio electrónico avanzado en Google Analytics 4 para obtener datos detallados sobre el rendimiento de tu tienda online, incluyendo ingresos, productos más vendidos, comportamiento de compra, y más.

9 Google Ads(Campañas Publicitarias):
- Creación y Optimización de Campañas: Desarrollo de estrategias publicitarias efectivas en Google Ads, desde la creación de anuncios hasta la configuración de palabras clave y audiencias, con el objetivo de maximizar el retorno de inversión (ROI).
- Tipos de Campañas: Gestión de diversos tipos de campañas, incluyendo búsqueda, display, shopping, video y campañas de aplicaciones, adaptadas a las necesidades específicas de tu negocio.
Seguimiento y Análisis
- Informes Personalizados: Creación de informes detallados y personalizados que te proporcionen una visión clara del rendimiento de tus campañas y te ayuden a tomar decisiones informadas.
- Seguimiento de Conversiones: Configuración de seguimiento de conversiones para medir la eficacia de tus anuncios y optimizar tus estrategias publicitarias en función de los resultados obtenidos.

Si buscas un experto que pueda llevar tu analítica web y campañas de Google Ads al siguiente nivel, ¡estás en el lugar indicado! Estoy aquí para ayudarte a maximizar el rendimiento de tu sitio web y tus esfuerzos publicitarios. ¡Hablemos y comencemos a mejorar tus resultados hoy mismo!

10 Seguridad Web:
- Gestión y Mantenimiento: Mantenimiento y actualización de sitios WordPress, gestión de certificados SSL.
- Protección: Eliminación de vulnerabilidades, instalación de anti-virus, protección contra malware y spam.

# Certificaciones de Marketing Digital:

- Certificaciones Google: https://skillshop.credential.net/profile/haroldcaraballo/wallet
- Inbound Marketing (Hubspot): https://app.hubspot.com/academy/achievements/gg569l7q/es/1/harold-caraballo/inbound-marketing

# Electrónica:
En esta área te puedo gestionar lo siguiente:

- Electrónica de Potencia: Circuito para control de velocidad de motores DC con puente rectificador controlado o semicontrolado trifasico o monofasico - Control On/Off
- Programación de Microcontroladores: Arduino y Shield GPRS, Microchip serie PIC16/18
- Diseño de circuitos electrónicos digitales y analógicos
- Instrumentación: Mediciones industriales y control de procesos.
- Diseño de PCB
- Etc.","rawText":"Hola, Soy Harold Caraballo, Diseñador Web FullStack con una sólida base en desarrollo y Marketing Digital. Poseo certificaciones en Google Analytics 4, Google Ads, Inbound Marketing, Inteligencia Artificial y SEO, lo que me permite ofrecer soluciones integrales y efectivas para mejorar la presencia en línea de mis clientes. # Resumen Profesional: Con más de 7 años de experiencia en el campo del diseño web y desarrollo FullStack, me especializo en construir relaciones comerciales a largo plazo con los clientes y proporcionar soluciones digitales que impulsan sus estrategias comerciales. Mi enfoque está en entender profundamente las necesidades de mis clientes para ofrecer resultados personalizados y de alta calidad. # Servicios y Especialidades: 1. Desarrollo y Diseño Web: 1.1 Sitios Web: - Diseño Responsive: Creación de sitios web que se adapten perfectamente a cualquier dispositivo, desde computadoras de escritorio hasta teléfonos móviles, utilizando las tecnologías más avanzadas. - WordPress y Elementor: Desarrollo de sitios web intuitivos y fáciles de administrar con WordPress, y diseño personalizado y dinámico con Elementor. - Bootstrap y ReactJS: Desarrollo de interfaces de usuario eficientes y modernas con Bootstrap para una rápida implementación y ReactJS para aplicaciones web más complejas y dinámicas. - Programación a Medida: Soluciones personalizadas desarrolladas desde cero para satisfacer necesidades específicas. 1.2 Landing Pages para Campañas: - Diseño Responsive: Creación de landing page que se adapte perfectamente a cualquier dispositivo, garantizando una experiencia de usuario consistente y fluida, lo cual es fundamental para mantener el interés y facilitar la conversión. - Rendimiento: Optimización en el rendimiento de carga basado en PageSpeed de Google. - Interfaz Intuitiva: La navegación será simple y clara, guiando a los usuarios a través del embudo de conversión de manera efectiva. - Textos Optimizados: Redactaremos contenidos claros y persuasivos, que resalten los beneficios de su oferta y motiven a los usuarios a realizar la acción deseada. - Llamadas a la Acción (CTA): Ubicaremos estratégicamente botones y enlaces que inviten a la conversión, utilizando colores y frases que incentiven la respuesta inmediata. - Formulario de Captura de Leads: Configuraremos un formulario que recoja la información necesaria de los usuarios interesados, asegurando que los datos se almacenen de manera segura y sean fácilmente accesibles para futuras campañas. - Medición de CTA: Instalación de etiquetas de Google Analytics 4, seguimiento de conversiones de Google Ads, Pixels de Facebook, para optimizar las campañas. 1.3 E-Commerce: - Stack MERN: Desarrollo de tiendas virtuales robustas y escalables utilizando MongoDB, ExpressJS, ReactJS y NodeJS. - WooCommerce: Implementación y personalización de tiendas online en WordPress con WooCommerce, facilitando la gestión de productos, pedidos y pagos. 1.4 Optimización: - Mejora de Tiempos de Carga: Optimización de recursos y código para reducir los tiempos de carga y mejorar la experiencia del usuario. - Rendimiento de Sitios Web: Auditorías y mejoras para asegurar que tu sitio web funcione de manera rápida y eficiente, reduciendo la tasa de rebote y mejorando el SEO. 2 SEO 2.1 SEO On Page: El SEO On Page se refiere a todas las acciones que se realizan directamente en el sitio web para mejorar su posicionamiento en los motores de búsqueda. Estas acciones incluyen: Optimización de Títulos y Meta Descripciones: - Creación de títulos y descripciones atractivas y optimizadas para cada página, utilizando palabras clave relevantes para mejorar el CTR (Click-Through Rate). Mejoras en la Estructura de URLs: - Estructuración de URLs amigables para SEO que sean fáciles de leer por los motores de búsqueda y los usuarios. Optimización de Etiquetas H1, H2 y H3: - Uso adecuado de las etiquetas de encabezado para mejorar la jerarquía del contenido y facilitar su comprensión. Optimización de Imágenes: - Inclusión de textos alternativos (alt text), compresión de imágenes y uso de formatos adecuados para mejorar la velocidad de carga. Mejora de la Legibilidad y Estructura del Contenido: - Redacción y estructuración de contenido que sea fácil de leer y comprender, mejorando la experiencia del usuario. 2.2 SEO Técnico: El SEO Técnico se enfoca en mejorar los aspectos técnicos del sitio web para asegurar que los motores de búsqueda puedan rastrear e indexar el contenido de manera efectiva. Los servicios incluyen: Revisión de la Indexabilidad del Sitio Web: - Asegurar que todas las páginas importantes estén indexadas correctamente y optimizadas para los motores de búsqueda. Optimización de la Velocidad del Sitio: - Implementación de técnicas para reducir los tiempos de carga, como la compresión de archivos, el uso de CDN y la optimización de scripts. Implementación de Sitemaps y Archivo Robots.txt: - Creación y envío de sitemaps a los motores de búsqueda y configuración del archivo robots.txt para controlar el rastreo del sitio. Revisión de la Experiencia Móvil: - Asegurar que el sitio web esté completamente optimizado para dispositivos móviles, mejorando la experiencia del usuario y el posicionamiento. Corrección de Enlaces Rotos y Redireccionamientos: - Identificación y corrección de enlaces rotos y configuración de redireccionamientos adecuados para mantener la integridad del sitio. 2.3 SEO Off Page: El SEO Off Page se refiere a todas las acciones realizadas fuera del sitio web para mejorar su autoridad y relevancia. Esto incluye: Construcción de Enlaces de Calidad (Backlinks): - Estrategias para obtener enlaces entrantes de sitios web relevantes y de alta autoridad, mejorando la reputación del sitio. Creación de Estrategias de Link Building: - Desarrollo de campañas de link building que incluyen la colaboración con blogs, foros y sitios de nicho relevantes. Participación en Blogs y Foros Relevantes: - Participación activa en comunidades en línea relacionadas con tu industria para generar tráfico y enlaces entrantes. Desarrollo de Relaciones con Influencers y Blogs del Sector: - Colaboración con influencers y blogs para aumentar la visibilidad y obtener enlaces de alta calidad. 3 Mantenimiento y Actualización: - Servicios Continuos: Monitoreo y actualización regular de tu sitio web para asegurar que siempre funcione de manera óptima. - Seguridad y Backups: Implementación de medidas de seguridad y creación de copias de seguridad regulares para proteger tu sitio web. 4 Migración y Configuración: - Migraciones Web: Traslado de sitios web entre servidores o plataformas, asegurando una transición suave y sin interrupciones. - Configuración de Hosting y Dominios: Asistencia en la configuración de servicios de hosting y dominios para que tu sitio web esté siempre accesible. - Correos Corporativos: Configuración de correos electrónicos profesionales para tu negocio, mejorando la comunicación y la imagen corporativa. 5 Habilidades Técnicas: - Back-End: NodeJS, MongoDB (mongoose), Express, Cloudinary, API RESTful. - Front-End: ReactJS, NextJS, Redux, Bootstrap 5.x.x, librerías JavaScript, HTML5 semántico, CSS3, JavaScript, jQuery. - Herramientas y Entornos de Desarrollo: Yarn, npm, GitHub, Visual Studio Code, SFTP, Postman. - Diseño Gráfico: Adobe Photoshop, Illustrator, Figma. - Metodologías de Maquetación: BEM, SASS, LESS, SCSS. Si estás buscando un experto en desarrollo y diseño web que pueda llevar tu proyecto al siguiente nivel, estás en el lugar correcto. ¡Hablemos y hagamos realidad tu visión en línea! 6 Analítica Web: - Google Analytics GA4: Implementación y configuración avanzada de Google Analytics 4 para obtener insights profundos y precisos sobre el comportamiento de los usuarios en tu sitio web. - Google Tag Manager: Gestión eficiente de etiquetas y scripts en tu sitio web sin necesidad de modificar el código directamente. - Looker Studio (anteriormente Google Data Studio): Creación de dashboards interactivos y visualizaciones de datos personalizadas para un análisis fácil y comprensible. - Google Search Console: Monitoreo y optimización de la visibilidad de tu sitio web en los resultados de búsqueda de Google. 7 Implementación Avanzada: - Configuración de Consent Mode V2: Implementación de modos de consentimiento para respetar la privacidad de los usuarios y cumplir con las normativas de protección de datos, al tiempo que se mantiene la eficacia de la analítica. - Diseño de Capa de Datos (dataLayer): Creación y gestión de dataLayer para una recolección de datos más estructurada y precisa. - Seguimiento de Conversiones y Eventos: Configuración de seguimiento avanzado para medir acciones específicas de los usuarios, como compras, registros, clics y más. 8 E-commerce Tracking: - Comercio Electrónico GA4: Implementación de seguimiento de comercio electrónico avanzado en Google Analytics 4 para obtener datos detallados sobre el rendimiento de tu tienda online, incluyendo ingresos, productos más vendidos, comportamiento de compra, y más. 9 Google Ads(Campañas Publicitarias): - Creación y Optimización de Campañas: Desarrollo de estrategias publicitarias efectivas en Google Ads, desde la creación de anuncios hasta la configuración de palabras clave y audiencias, con el objetivo de maximizar el retorno de inversión (ROI). - Tipos de Campañas: Gestión de diversos tipos de campañas, incluyendo búsqueda, display, shopping, video y campañas de aplicaciones, adaptadas a las necesidades específicas de tu negocio. Seguimiento y Análisis - Informes Personalizados: Creación de informes detallados y personalizados que te proporcionen una visión clara del rendimiento de tus campañas y te ayuden a tomar decisiones informadas. - Seguimiento de Conversiones: Configuración de seguimiento de conversiones para medir la eficacia de tus anuncios y optimizar tus estrategias publicitarias en función de los resultados obtenidos. Si buscas un experto que pueda llevar tu analítica web y campañas de Google Ads al siguiente nivel, ¡estás en el lugar indicado! 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2019 - 2020 => Maquetador Web en Mabisy.com
2017 - 2024 => Especialista en Google Ads
2016 - Actualidad => Planificador de estrategias e implementación de métricas a medida con Google Tags Manager y/o Javascripts para el seguimiento de conversiones de GA4 y Google Ads.
2016 - Actualidad => Analista y Administrador de cuentas de Google Analytics, Google Tags Manager, Google Data Studio | Independiente
2008 - Actualidad => Diseñador y Desarrollador de Páginas Web
2002 - 2007 => Ingeniería Electrónica | UNEXPO

# Certificaciones de Marketing Digital:

- Certificaciones Google: https://skillshop.credential.net/profile/haroldcaraballo/wallet
- Inbound Marketing (Hubspot): https://app.hubspot.com/academy/achievements/gg569l7q/es/1/harold-caraballo/inbound-marketing","rawText":"2017 - Actualidad => CEO de Publinet Marketing Digital 2019 - 2020 => Maquetador Web en Mabisy.com 2017 - 2024 => Especialista en Google Ads 2016 - Actualidad => Planificador de estrategias e implementación de métricas a medida con Google Tags Manager y/o Javascripts para el seguimiento de conversiones de GA4 y Google Ads. 2016 - Actualidad => Analista y Administrador de cuentas de Google Analytics, Google Tags Manager, Google Data Studio | Independiente 2008 - Actualidad => Diseñador y Desarrollador de Páginas Web 2002 - 2007 => Ingeniería Electrónica | UNEXPO # Certificaciones de Marketing Digital: - Certificaciones Google: https://skillshop.credential.net/profile/haroldcaraballo/wallet - Inbound Marketing (Hubspot): https://app.hubspot.com/academy/achievements/gg569l7q/es/1/harold-caraballo/inbound-marketing","canEdit":false,"editUrl":"https://www.workana.com/freelancer/fd054552aa917f9d5adb94852966ab3e/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Harold C.","companyId":626889,"companyHash":"fd054552aa917f9d5adb94852966ab3e","ratingData":{"rating":4.7599999999999998,"hasRating":true,"width":"width: 95.20%","noRatings":"No ratings yet","average":4.7599999999999998,"ratingText":"4.76 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"VE","name":"Venezuela","class":"flag flag-ve","url":"https://www.workana.com/freelancers/venezuela?ref=freelancer_view","blankGif":"https://wkncdn.com/newx/assets/build/img/blank.e5634ce39.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"USD 15.00","isSet":true,"currency":"USD","amount":"15.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in IT & Programming"},"public":true,"clarificationText":"Allowed formats:
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