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Me especializei em RevOps com foco em construção de funis de vendas e retenção de clientes. A análise de dados referente a clientes e vendas também fazer parte do meu escopo de atuação.

Meu papel é ajudar negócios e empresas a otimizarem sua operação por meio da gestão de processos e dados e também rentabilizarem melhor sua base de clientes. Para isso, desenvolvo e implemento processos eficientes e escaláveis para otimização interna; e réguas de comunicação automatizadas e estratégias de comunicação com foco em revendas (remarketing), retenção e branding, para os clientes.

Atuo há mais de 8 anos com gestão de projetos, experiência do cliente, mapeamento da jornada, customer marketing, funil de vendas da jornada, Customer Success Operations e análise de dados trazendo insights operacionais, de produto e marketing.","rawText":"Sou jornalista e tenho mestrado em Mídia. Me especializei em RevOps com foco em construção de funis de vendas e retenção de clientes. A análise de dados referente a clientes e vendas também fazer parte do meu escopo de atuação. Meu papel é ajudar negócios e empresas a otimizarem sua operação por meio da gestão de processos e dados e também rentabilizarem melhor sua base de clientes. Para isso, desenvolvo e implemento processos eficientes e escaláveis para otimização interna; e réguas de comunicação automatizadas e estratégias de comunicação com foco em revendas (remarketing), retenção e branding, para os clientes. Atuo há mais de 8 anos com gestão de projetos, experiência do cliente, mapeamento da jornada, customer marketing, funil de vendas da jornada, Customer Success Operations e análise de dados trazendo insights operacionais, de produto e marketing.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/ff1a292b28e27c83d94de6dc98230930/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"FORMAÇÃO ACADÊMICA
Mestrado em Mídia e Cotidiano pela Universidade Federal Fluminense (UFF)/Niterói, RJ -
2017
MBA em Gestão Estratégica de Pessoas e Liderança pela UniRedentor/Itaperuna, RJ - 2017
Graduação em Comunicação Social/Jornalismo pela Universidade Federal de Viçosa
(UFV)/Viçosa, MG - 2014

EXPERIÊNCIAS PROFISSIONAIS DE MAIOR RELEVÂNCIA

INSIDE CENTER – atuação remota____________________________jun 2024 a out 2024
(Empresa de consultoria de vendas focada em Sales Enablement e implantação e gestão de CRM )
Cargo: Consultora de RevOps Pleno:
Consultoria de Revenue Operations (RevOps), implementando e gerindo o CRM Hubspot para clientes diversos. O projeto envolvia o desenvolvimento de desenho de solução, automatização de processos, implantação de funil para Sales e Customer Success, criação de Landing Pages e estruturas de marketing e, principalmente, geração de relatórios de gestão de negócios e operações.

ZAMPIER SERVIÇOS – atuação remota________________________fev 2024 até o momento
(Empresa autônoma para a prestação de serviços de consultoria e projetos | B2B e B2C)
Atuação em empresas digitais B2C na construção de funil de marketing e retenção,
implementação de CRM, produção de conteúdo e estratégia de Régua de Comunicação. Também
atuo para uma agência desde 2020, produzindo relatórios de performance para sustentação de
estratégia de conteúdo orgânico no LinkedIn para porta-vozes de grandes companhias.

+A EDUCAÇÃO – atuação remota______________________________mai 2022 até jul 2023
(Edtech SaaS B2B com mais de 15 soluções voltadas para Ensino Superior)
Cargo: CS OPS | Analista de Operações de Sucesso do Cliente: Atuação na construção e
operacionalização da área de Sucesso do Cliente na Edtech Plataforma A via CRM, num desafio
de desenvolvimento de régua de comunicação automatizada baseada em segmentação de listas,
Customer Marketing, processos e estratégias de engajamento e retenção nas mais de 15 unidades
de negócios envolvidas. Também atuei com a gestão dos dados Comerciais e de Revenue; Health
Score; Playbooks de Retenção; Releases de Produto e gestão de Pesquisas de Feedback tendo
como base a experiência do cliente. Heavy user Hubspot.

ZEEV – atuação remota__________________________________________jan 2022 a mai
2022 (Empresa SaaS B2B de workflow low code para aplicativos de processos)
Cargo: Customer Success: Atuação direta com clientes SMB (Small and Medium Business),
aplicando técnicas de PLG (Product-Led Growth) para estratégias de relacionamento, upsell e
cross-sell. Também atuei com a otimização do CRM em relação a relatórios automatizados e
processos mais eficazes, como a criação de níveis de serviço e atendimento. Fui a propulsora da
criação da Régua de Comunicação. Atuávamos com Metodologia Ágil Kanban dentro do time de
produto e Kaizens.

ZOOX SMART DATA – atuação remota_________________________mai 2021 a jan 2022
(Empresa SaaS B2B de Big Data, atuando no Brasil e exterior)
Cargo: CS OPS - Especialista em Customer Success Operations: Operacionalização da área
de Customer Success, implementado processos automatizados no CRM e gestão de projetos via
Asana. Desenvolvi régua de comunicação e atuei na gestão de eventos como Webinars e Painéis
Interativos para promover relacionamento e engajamento. Fui responsável por gerir os KPIs de
Revenue e reportar a gerência, assim como as Pesquisas de Feedbacks com seus devidos
endereçamentos. Também desenvolvi Health Score para mensurar a saúde do cliente e atuei
junto ao time de Produto para promover as interações entre plataformas.

WINNIN– Rio de Janeiro, RJ e atuação remota_______________________jan 2020 até dez
2020 (Startup SaaS B2B de atuação global/ software de análise de dados de consumo de conteúdo na internet)
Cargo: Analista de Customer Success II: Estruturação da área de Customer Success num
momento de criação da vertente SaaS B2B na empresa, sendo responsável por atendimento
consultor a Enterprises e pela implementação de estratégias de retenção e régua de comunicação
gamificada com foco em engajamento e entrega de valor do produto. Tive a oportunidade de
implementar o Mixpanel e criar as principais métricas de engajamento, o que foi fundamental
para que eu pudesse também desenvolver o Health Score. Dentro do time de Produto, também
atuei com mapeamento de personas e gestão de backlog. Atuávamos com Metodologia Ágil
Scrum dentro do time de Produto.

PEBMED APPS – Rio de Janeiro, RJ______________________________nov 2017 a mar
2019 (Startup SaaS B2C – App entre os Top 10 Apps do país no ranking de maiores gastos por consumidor – 2017 e
2018)
Cargo: Customer Success Manager: Atuação direta na gestão da carteira de clientes
utilizando estratégias 1:many; mapeando oportunidades de aumento do LTV e gestão dos KPIs
da área de atendimento. Atuei com a automatização da régua de comunicação e aplicação de
réguas de negócio para atendimento no Zendesk, diminuindo cerca de 40% os atendimentos
manuais. Obtive uma consultoria de análise de dados para negócios SaaS para o
desenvolvimento de apresentações e reports para a gestão e sócios. Dentro do time de Produto,
também atuei com entrevistas aos usuários, pesquisas de experiências, mapeamento de jornada e
testes A/B. A experiência de compra e comunicação de compra também foi um dos pontos que
se destacam nessa experiência.","rawText":"FORMAÇÃO ACADÊMICA Mestrado em Mídia e Cotidiano pela Universidade Federal Fluminense (UFF)/Niterói, RJ - 2017 MBA em Gestão Estratégica de Pessoas e Liderança pela UniRedentor/Itaperuna, RJ - 2017 Graduação em Comunicação Social/Jornalismo pela Universidade Federal de Viçosa (UFV)/Viçosa, MG - 2014 EXPERIÊNCIAS PROFISSIONAIS DE MAIOR RELEVÂNCIA INSIDE CENTER – atuação remota____________________________jun 2024 a out 2024 (Empresa de consultoria de vendas focada em Sales Enablement e implantação e gestão de CRM ) Cargo: Consultora de RevOps Pleno: Consultoria de Revenue Operations (RevOps), implementando e gerindo o CRM Hubspot para clientes diversos. O projeto envolvia o desenvolvimento de desenho de solução, automatização de processos, implantação de funil para Sales e Customer Success, criação de Landing Pages e estruturas de marketing e, principalmente, geração de relatórios de gestão de negócios e operações. ZAMPIER SERVIÇOS – atuação remota________________________fev 2024 até o momento (Empresa autônoma para a prestação de serviços de consultoria e projetos | B2B e B2C) Atuação em empresas digitais B2C na construção de funil de marketing e retenção, implementação de CRM, produção de conteúdo e estratégia de Régua de Comunicação. Também atuo para uma agência desde 2020, produzindo relatórios de performance para sustentação de estratégia de conteúdo orgânico no LinkedIn para porta-vozes de grandes companhias. +A EDUCAÇÃO – atuação remota______________________________mai 2022 até jul 2023 (Edtech SaaS B2B com mais de 15 soluções voltadas para Ensino Superior) Cargo: CS OPS | Analista de Operações de Sucesso do Cliente: Atuação na construção e operacionalização da área de Sucesso do Cliente na Edtech Plataforma A via CRM, num desafio de desenvolvimento de régua de comunicação automatizada baseada em segmentação de listas, Customer Marketing, processos e estratégias de engajamento e retenção nas mais de 15 unidades de negócios envolvidas. Também atuei com a gestão dos dados Comerciais e de Revenue; Health Score; Playbooks de Retenção; Releases de Produto e gestão de Pesquisas de Feedback tendo como base a experiência do cliente. Heavy user Hubspot. 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