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Es muy breve, y dice así: Hace unos días, aprovechando la caminata permitida me encontré con Hugo, él tiene una tienda de ropa en el centro de la ciudad, pero lo interesante no es la tienda sino él. Es de esos personajes que todos conocen y pasan a saludarlo, que siempre tienen buen humor y un chiste para todo. Siempre invita un cafecito a todo el mundo, eso normalmente con la calidez de su compañía y la comodidad del lugar hace que quieras pasar más tiempo allí a tal punto que estás tan cómodo como en casa. Pero admito que esta vez no pude sentir esa calidez, como si al pasar la puerta de su negocio sintiera que él se encontraba solo, el ambiente estaba frío y poco acogedor. En su mano si estaba el clásico cafecito y en la otra su celular, hasta ahí todo normal, pero su rostro, jamás lo había visto así. Entré despacio, me acerqué y tras un breve saludo con el codo, fuí directo al grano y le pregunté cuál era su preocupación. Si lo sé, no doy muchas vueltas, pero no era momento para distracciones. Como siempre, sabía que no podía ocultarme nada y me dijo lo siguiente: "No tengo edad para usar el celular" Imagínate mi reacción: ¿Qué? ¿Cómo es eso? le dije, en verdad me intrigaba saber a qué se refería, si bien ya pasó los 50 siempre lo vi activo, aunque para leer tenga que intercambiar los lentes de lectura siempre estaba atento a los mensajes y llamados. Pero pude entender, es aquí donde me explicó que su fuerte es atender a público, cara a cara, hacerlos reír y que con la situación actual del covid le costaba conectar y concretar ventas por internet. No era lo mismo atender clientes que ya habían comprado o proveedores, que conseguir clientes nuevos. Y lo peor de todo es que el veía como sus colegas vecinos, -(que también tienen tiendas de ropa)-, le hablaban de sus ventas por internet y como salían pedidos por medio de envíos a cada momento. De pronto hubo un silencio incómodo, pude percibir a través de sus ojos qué es lo que estaba sintiendo. Es por eso que no dudé. Rompí el hielo y le comenté que posiblemente tenga una oportunidad muy grande en su mano, no la que sostiene el café, sino en su celular. Al principio no me creyó, menos cuando lo primero que nombraba era que ya no estaba para estas cosas y que la edad, en fin. Pero hubo un punto que me puse más serio y le comenté 5 características que lo hacían distinto y cómo él sí podría atender a sus clientes de la misma manera que siempre. Pero no lo ilusioné, la verdad se la dije como es, conseguirlo no es rápido, pero mientras avance y no se estanque tarde o temprano vería los resultados y estaría viviendo lo que tanto envidiaba. No es que salió corriendo y empezó a actuar. Es más le llevo unos días, recuerdo que una tarde de esas bien frías, de las que invitan a unos matecitos con criollos, me escribió; me hizo una pregunta, pero como si tuviera curiosidad nada más. 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