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En mi trayectoria profesional he trabajado para marcas como Studio F México, Ela Colombia y Panamá, Colgate Palmolive Región Andina, Seguros Delima Marsh, Colombina, Periódico El País, Banco WWB Colombia, laboratorio BSN Medical, entre otras. También he logrado además importantes premios y reconocimientos internacionales en Retail y Shopper Marketing en los concursos más importantes del mundo que premian estas categorías.","rawText":"Publicista Profesional Bilingüe con más de 11 años dedicados a las marcas y a los medios de Comunicación. De esos, 7 años han sido dedicados a las estrategias de Marketing y Comunicaciones para marcas de moda y productos de consumo masivos y 4 años a la dirección, edición y comercialización de medios de comunicación impresos. En mi trayectoria profesional he trabajado para marcas como Studio F México, Ela Colombia y Panamá, Colgate Palmolive Región Andina, Seguros Delima Marsh, Colombina, Periódico El País, Banco WWB Colombia, laboratorio BSN Medical, entre otras. También he logrado además importantes premios y reconocimientos internacionales en Retail y Shopper Marketing en los concursos más importantes del mundo que premian estas categorías.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/cc2555e4f282f3eb2b4dea857a3e60db/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"GERENTE DE MARKETING Y COMUNICACIONES PARA MÉXICO
Studio F México (Modinsa México)

A cargo de toda el área de Mercadeo y Comunicaciones para el país, liderando las estrategias comerciales de mercadeo, estrategia de medios masivos, posicionamiento de la marca, eventos y activaciones, comunicación digital y estrategia de fidelización (CRM).

Logros:
-    Re-estructuración del equipo de mercadeo y comunicaciones para México.
-    Implementación de campañas específicas para el país.
-    Creación y Lanzamiento de la campaña con la Reina Universal Mexicana Ximena Navarrete

Fecha: Agosto 2015 – Agosto 2016
Jefe Inmediato: Lina Lopera. Dirección General México .

JEFE DE MERCADEO Y PUBLICIDAD
Ela Colombia – Panamá (STF Group)

-    Responsable de las estrategias de mercadeo con fines comerciales y de posicionamiento de marca. (concepto, lanzamiento, seguimiento, resultados)
-    Responsable de la estrategia de las campañas de publicidad de las 7 colección del año.
-    Responsable de la comunicación en el punto de venta (shopper Marketing)
-    Responsable de establecer, cumplir y optimizar el presupuesto del área.
-    Responsable de la negociación de los medios de comunicación (vallas, mupis, revistas, prensa, radio, digital, TV)
-    Manejo de un equipo de 10 personas entre mercadólogos, diseñadores gráficos, community managers, administradores.

Fecha: Diciembre 2013 – Agosto 2015
Jefe Inmediato: Carlos Fernando Acosta. Gerente Corporativo de Marca.

ESTRATEGA Y REDACTOR PUBLICITARIO Colgate Palmolive Andina.
Young & Rubicam Brands.

Responsable de solucionar problemas de comunicación por medio de campañas efectivas de publicidad de los productos de cuidado personal y cuidado del hogar de Colgate Palmolive Compañía para la región Andina. Líder de equipo de ocho creativos, me encargaba de entender la necesidad de comunicación de cada marca y plantearla en un estrategia con resultados a corto plazo.

Logros:

-    Mejor Campaña en Tiendas en los Shopper Smart Awards 2013 por campaña
Speed Stick y Lady Speed stick Mini Line.
-    Oro en los premios POPAI 2012 (the global assosiation for marketing retail) por campaña de
Axion Avena en la categoría de efectividad en el punto de venta.
-    Mejor Campaña Shopper en los World Colgate Award 2011 por Campaña Suavitel.

Fecha: Junio 2010 – Diciembre 2013
Jefe: Leonardo Gómez. Director Creativo región Andina.

ESTRATEGA Y REDACTOR PUBLICITARIO JUNIOR.
Ogilvy & Mather

Manejo de la comunicación de importantes clientes como Colombina S.A. Periódico El País, BSN Medical, Banco WWB Colombia y Delima Marsh. Era el encargado de resolver los problemas de comunicación de las marcas basado en cuenta sus objetivos finales y maximizando los resultados.

Logros:
-    Parte del equipo ganador de la licitación de la línea de chocolates de Colombina.
-    Lanzamiento Galletas Crakeñas y Clasificados El País en Internet.

Fecha: Enero 2009 – Junio 2010
Jefe: Germán Ferrucho. Director Creativo

REDACTOR PUBLICITARIO (Practica Profesional)
Ogilvy & Mather

Apoyo en manejo de comunicación de importantes clientes como Periódico El País, Colombina, Bavaria, Almacenes Sí y el Banco WWB Colombia. Me encargaba en redactar y conceptualizar campañas de comunicación para los cliente además de apoyar creativamente al equipo de trabajo.

Fecha: Agosto 2008 – Enero 2009
Jefe: Germán Ferrucho. Director Creativo

EDITOR Y COMERCIAL
Amazing Publicaciones

Dirigir, editar y producir cada una de las ediciones: elaboración de los artículos, producción de las fotografías y estilo de diagramación. Así mismo me encargué de su distribución y comercialización de los espacios publicitarios.

Logros:

-    Creación de empresa PYME con un manejo de equipo de 10 colaboradores.

-    Contar con importantes clientes como: Cali Gran Casino, Xtreme Shop, F.Nebuloni Shoes, Unicentro Cali, Millenium Spa, Restaurante Faró 2004, 2night.com, Ventolini, movil.com.co, Palmetto plaza, Holguines Trade Center, Librería Nacional, Decko.

Fecha: Febrero 2004 – Julio 2008","rawText":"GERENTE DE MARKETING Y COMUNICACIONES PARA MÉXICO Studio F México (Modinsa México) A cargo de toda el área de Mercadeo y Comunicaciones para el país, liderando las estrategias comerciales de mercadeo, estrategia de medios masivos, posicionamiento de la marca, eventos y activaciones, comunicación digital y estrategia de fidelización (CRM). Logros: - Re-estructuración del equipo de mercadeo y comunicaciones para México. - Implementación de campañas específicas para el país. - Creación y Lanzamiento de la campaña con la Reina Universal Mexicana Ximena Navarrete Fecha: Agosto 2015 – Agosto 2016 Jefe Inmediato: Lina Lopera. Dirección General México . JEFE DE MERCADEO Y PUBLICIDAD Ela Colombia – Panamá (STF Group) - Responsable de las estrategias de mercadeo con fines comerciales y de posicionamiento de marca. 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