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A su vez, hice un Posgrado en Responsabilidad Social empresaria. Tengo experiencia en comunicación, prensa, redacción de contenidos, organización de eventos, marketing y responsabilidad social empresaria, entre otros.","rawText":"Soy Licenciada en Relaciones Públicas y Docente universitaria. A su vez, hice un Posgrado en Responsabilidad Social empresaria. Tengo experiencia en comunicación, prensa, redacción de contenidos, organización de eventos, marketing y responsabilidad social empresaria, entre otros.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/7db6b2ad135ddd97c4450b6434d673a7/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"COORDINADORA DE TRADE MARKETING
MABE ARGENTINA- Empresa multinacional de fabricación y comercialización de electrodomésticos
2010 – 2014

Gestión y supervisión de la comunicación, presencia y exhibición en los puntos de venta.
Elaboración de planes de Trade Marketing por marca: Mabe, Patrick y General Electric.
Coordinación del staff de 19 promotoras a nivel nacional.
Elaboración de acciones promocionales integrales en los puntos de venta.
Coordinación de planes de capacitación a fuerza de ventas.
Análisis y reporte de floor share de los productos.
Desarrollo y abastecimiento de material pop y merchandising.
Organización de exposiciones y eventos corporativos.
Lanzamientos de productos.
Gestión de comunicación y prensa (institucional y por marca).
Elaboración y desarrollo de planes de RSE.
Administración de presupuesto.
Desarrollo de proveedores.

DOCENTE
UNIVERSIDAD NACIONAL DE LA MATANZA
2010 – Actualidad

Dictado de clases en las materias Relaciones Públicas I, Relaciones Públicas II y Planeamiento de las Relaciones Públicas de la carrera “Licenciatura en Relaciones Públicas”.

EJECUTIVA DE CUENTAS
LEO&ASOCIADOS- Consultora de Comunicación Institucional
2008 – 2010

Clipping. Monitoreo, seguimiento y relevamiento de medios.
Elaboración de informes.
Gestión de prensa y relaciones con los medios.
Elaboración de mailings.
Presentaciones de planes de comunicación.
Coordinación de estrategias y acciones de comunicación externa e interna.
Organización de eventos.
Cuentas: Puente Hermanos, Deloitte, Atanor, Italcred, Fila, Umbro, Idesa, Sodexo Pass, Corporate, Asociación Judicial Argentina.
Personas a cargo: 2

EMPLEADA ADMINISTRATIVA- SECRETARIA
THOL DISEÑO- Fábrica de griferías y accesorios de baño y cocina
2007 – 2008

Recepción, carga y envío de pedidos a fábrica. Facturación. Atención y asesoramiento a clientes. Coordinación de logística. Recepción de llamadas. Envío de mails. Elaboración de archivos y planillas. Coordinación y seguimiento del servicio técnico.

OPERADORA TELEFÓNICA DE CALL CENTER
AXA ASSISTANCE- Servicios de Asistencia
2006 – 2007

Recepción de llamadas para brindar servicios de asistencia al vehiculo, al hogar y asesoría legal para clientes de diferentes compañías de seguros (La Buenos Aires, Zurich, Berkley, Victoria, BBVA Banco Francés).","rawText":"COORDINADORA DE TRADE MARKETING MABE ARGENTINA- Empresa multinacional de fabricación y comercialización de electrodomésticos 2010 – 2014 Gestión y supervisión de la comunicación, presencia y exhibición en los puntos de venta. Elaboración de planes de Trade Marketing por marca: Mabe, Patrick y General Electric. Coordinación del staff de 19 promotoras a nivel nacional. Elaboración de acciones promocionales integrales en los puntos de venta. Coordinación de planes de capacitación a fuerza de ventas. Análisis y reporte de floor share de los productos. Desarrollo y abastecimiento de material pop y merchandising. Organización de exposiciones y eventos corporativos. Lanzamientos de productos. Gestión de comunicación y prensa (institucional y por marca). Elaboración y desarrollo de planes de RSE. Administración de presupuesto. Desarrollo de proveedores. DOCENTE UNIVERSIDAD NACIONAL DE LA MATANZA 2010 – Actualidad Dictado de clases en las materias Relaciones Públicas I, Relaciones Públicas II y Planeamiento de las Relaciones Públicas de la carrera “Licenciatura en Relaciones Públicas”. EJECUTIVA DE CUENTAS LEO&ASOCIADOS- Consultora de Comunicación Institucional 2008 – 2010 Clipping. Monitoreo, seguimiento y relevamiento de medios. Elaboración de informes. Gestión de prensa y relaciones con los medios. Elaboración de mailings. Presentaciones de planes de comunicación. Coordinación de estrategias y acciones de comunicación externa e interna. Organización de eventos. Cuentas: Puente Hermanos, Deloitte, Atanor, Italcred, Fila, Umbro, Idesa, Sodexo Pass, Corporate, Asociación Judicial Argentina. Personas a cargo: 2 EMPLEADA ADMINISTRATIVA- SECRETARIA THOL DISEÑO- Fábrica de griferías y accesorios de baño y cocina 2007 – 2008 Recepción, carga y envío de pedidos a fábrica. Facturación. Atención y asesoramiento a clientes. Coordinación de logística. Recepción de llamadas. Envío de mails. Elaboración de archivos y planillas. Coordinación y seguimiento del servicio técnico. OPERADORA TELEFÓNICA DE CALL CENTER AXA ASSISTANCE- Servicios de Asistencia 2006 – 2007 Recepción de llamadas para brindar servicios de asistencia al vehiculo, al hogar y asesoría legal para clientes de diferentes compañías de seguros (La Buenos Aires, Zurich, Berkley, Victoria, BBVA Banco Francés).","canEdit":false,"editUrl":"https://www.workana.com/freelancer/7db6b2ad135ddd97c4450b6434d673a7/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"M. L.","companyId":157355,"companyHash":"7db6b2ad135ddd97c4450b6434d673a7","ratingData":{"rating":0,"hasRating":false,"width":"width: 0","noRatings":"No ratings yet","average":0,"ratingText":"No ratings yet"},"profileVisibilityEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"AR","name":"Argentina","class":"flag flag-ar","url":"https://www.workana.com/freelancers/argentina?ref=freelancer_view","blankGif":"https://wkncdn.com/newx/assets/build/img/blank.e5634ce39.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"AR$ 0.00","isSet":false,"currency":"ARS","amount":"0.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Sales & Marketing"},"public":false,"clarificationText":"Allowed formats:
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