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eCommerce Optimization
Google Analytics Qualified Individual
Google Adwords Qualified (Search & Display)
Manejo avanzado de plataforma SaaS de eCommerce VTEX
Ex Apple Product Professional
HTML & CSS
WordPress
UX Design
Inbound Marketing
Marketing Automation

Tools

Google Analytics
MOZ (SEO Marketing)
Unbounce (Cool Landing Pages Creation Tool)
Crazy Egg (Heatmap Tool)
Measureful
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-Seguimiento de “Conversion Rate” y realización de mejoras en el eCommerce.
-Gestionar el rediseño del eCommerce.
-Mantener a la empresa actualizada en relación al desarrollo de marketing digital.
-Elaboración de estrategias para dirigir tráfico al eCommerce.
-Conocimiento integral de las fuentes de tráfico - tráfico de motores de búsqueda, tráfico pago, tráfico orgánico, etc.

PPC & SEO Specialist

-Llevar a cabo la investigación y la selección de keywords en campañas PPC y proyectos de SEO.
-Analizar sitios web y documentar los cambios necesarios para mejoras de SEO.
-Creación y gestión de campañas de PPC (Google Adwords)
-Proporcionar apoyo contínuo en todas las iniciativas de SEO incluyendo recomendaciones de informes, análisis y optimización.
-Recomendación proactiva de estratégicas para campañas de PPC.
-Monitoreo de resultados de las campañas, análisis de métricas clave y optimización de CTR y tasas de conversión.
-Comunicar rendimiento de las campañas a los jefes de Producto
-Identificar oportunidades perdidas y nuevas tendencias en SEM/PPC
-Optimización de landing pages para incrementar el “Quality Score” en campañas de Adwords.

Web Analytics Specialist

-Diseñar, crear y automatizar Dashboards de eCommerce mensuales, así como indicadores clave de rendimiento significativos en todos los niveles, incluyendo resúmenes e informes detallados de rendimiento de canal.
-Construir y administrar dashboard mensuales con datos de analítica web, rendimiento SEM/SEO, email marketing, CRM y otras fuentes.
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