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Servicios de consultoría en Ventas, Marketing y Coaching ejecutivo

Consultoría a empresas y particulares en el desarrollo de estrategias comerciales y de marketing para incrementar ventas. Conferencias, cursos y talleres de ventas: técnicas y estrategias. Ventas de relación y servicio al cliente. Coaching de ventas. Manejo de redes sociales y campañas institucionales. Desarrollo de estrategias promocionales para venta de productos en línea.

COINCA TELEMATICS                             Ene ’14 – Abr´15
Gerente de Mercadeo y Comunicación Institucional - Part Time Job

Estrategias de mercadeo dirigidas a impulsar la marca LineVita.com. Publicidad en redes sociales. Comunicación institucional, comunicados de prensa, alianzas con clientes corporativos. Diseño de material publicitario interno y externo. Comerciales de televisión. Diseño y alcance de aplicaciones para teléfonos inteligentes.

BUSINESS OUTSIDE THE BOX                             Jul ’08 – Dic´13
Servicios de consultoría en Ventas, Marketing y Coaching ejecutivo

Asesoramiento y consultoría a empresas y particulares en el desarrollo de estrategias comerciales y de marketing para incrementar ventas. Conferencias, cursos y talleres de ventas: técnicas y estrategias. Ventas one on one, telefónicas, ventas corporativas y de relación. Coaching de ventas y Coaching ejecutivo. Manejo de redes sociales y campañas institucionales.
SKY - DIRECTV™                               May ’04 – May´08
Televisión por suscripción vía satélite

COINCA - Comunicaciones Inalámbricas de Centroamérica, San José, Costa Rica.
Directora de Mercadeo y Capacitación Comercial: a cargo del proceso de migración (DIRECTV-SKY) y lanzamiento de marca SKY a nivel regional. Estrategias de comunicación corporativa. Comunicación publicitaria ATL y BTL regional. Creación del departamento capacitación comercial, incluyendo facilitadores certificados para entrenar hasta 200 vendedores mensualmente.

DIRECTV™ - Servicios Directos de Satélite S.A., San José Costa Rica.
Directora de Ventas y Mercadeo: comunicación publicitaria ATL y BTL. Plan de mercadeo con estrategias dirigidas a la captación de nuevos clientes. Desarrollo de campañas publicitarias para televisión, radio y prensa. Apertura de canales de ventas a nivel nacional (puntos de venta, televentas, vendedores Door to Door. Ventas anuales que superaron en un 105% lo presupuestado por 4 años consecutivos. Diseño de cursos de capacitación por módulos integrados para ventas de servicios.

MARTINA & ASOCIADOS S.A. DE C.V. - México D.F.      Feb’03 – Abr’04
Investigación Cualitativa de Mercados
Directora de Proyectos y Moderadora de Focus Groups: investigación cualitativa para compañías internacionales de productos y servicios tales como: Banorte (banco), TV Azteca (TV), Grupo Gruma (Maseca), Unilever (alimentos y cuidado personal), Volkswagen (vehículos). Moderadora de focus group, entrevistas a profundidad y etnográficas en hogar.

DIRECTV™ - Argentina – México                     Dic’96 – Ene’03
Televisión por suscripción Vía Satélite

Grupo Galaxy Mexicana, México D.F.             (Abr’02 – Ene’03)
Jefatura de Coordinación de Ventas

Galaxy Entertainment Argentina, Buenos Aires     (Ene ’00 - Mar’02)
Jefatura en Coordinación Nacional de Ventas

Galaxy Entertainment Argentina, Córdoba        (Dic ’98 – Dic’99)
Supervisora y Coordinadora Comercial

NABISCO – TERRABUSI, Córdoba, Argentina      Sep’96 - Nov’98
Key Account Supervisor

BANCO ROELA, S.A. – Córdoba, Argentina       Ene’94 - Ago’96
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