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Gerente de Ventas Zona Región Metropolitana

Responsable de dirigir y gestionar el logro de ventas de un grupo de 15.000 Consultoras a través de un equipo directo de 17 personas con facturación promedio de 1.000 MM CLP mensuales.
•    Desarrollé un plan de gestión de morosidad que permitió convertirnos en la Gerencia de ventas con menor índice de no cumplimiento de pago de nuestras Consultoras (2,4%) mediante acompañamiento individual del equipo y herramientas de BI para enfocar la gestión.
•    Diseñé e implementé un sistema de envío masivo de SMS que permitió optimizar el tiempo de gestión del equipo en temas de Morosidad de 8 horas a 20 minutos para esa tarea transformando la base de datos de Cns morosas usando ETL.
•    Generé un plan agresivo de captación de nuevas consultoras en ferias de emprendimiento y malls para obtener un mayor crecimiento del volumen de negocio obteniendo ese año el récord de crecimiento en canal de Chile.

Gerente de Ventas Zona Sur Chile 2013 – 2015

Responsable de dirigir y controlar la venta y planificación comercial de la zona comprendida entre Concepción y Punta Arenas liderando de manera semipresencial un grupo de 21 personas directas y 16.000 Consultoras con una facturación de 1.300 MM CLP mensuales.
•    Construí e implementé el plan de apoyo en la gestión del equipo acompañando en reuniones de estrategia a lo largo de todo el Sur logrando una mejora en el clima laboral Gallup de 78 a 86 puntos de favorabilidad.

Sub-Gerente de Modelo Comercial    2011 – 2013

Encargado del acompañamiento financiero, comercial y de Marketing del modelo comercial de comisionistas independientes reportando al Gerente de Planeamiento Comercial con dos analistas a cargo.
•    Diseñé los procesos de pagos y sistemas de gestión de información de nuestras comisionistas independientes reduciendo el error en pagos de comisiones en un 30%.
•    Desarrollé una herramienta en Excel (Macros) para gestión de indicadores comerciales de las comisionistas independientes con el fin de poder acompañar el desempeño de cada comisionista logrando aumento de la fidelización (+2 p.p) y una reducción del turnover de comisionistas de un -10%.

Celular: (569) 88180821 Correo: ricardo.suarez.atencio@gmail.com

NATURA COSMÉTICOS S.A. (www.natura.cl)
Jefe de Planeamiento Mercadológico 2009 - 2011

Encargado del diseño e implementación de la estrategia promocional del portafolio de la empresa (600 SKUs) con interfaces con el área de Logística, Marketing, comunicaciones y Comercial. Realizando reportes y reuniones de resultados en términos de Market Share y desarrollo por marcas y categorías a Gerente Comercial y Gerente General.
•    Creé el plan de gestión de portafolio para comunicar a las áreas involucradas los hitos importantes del ciclo de vida de cada producto, lanzamiento, descontinuación para su uso en materiales comunicacionales lo que redujo los errores de información de producto en un 80% en materiales impresos.
•    Construí una herramienta de análisis estadístico de planeamiento de demanda Excel para reducción del error de estimación por categoría y marca logrando reducir el MAPE por debajo de 26% vs el standard de la industria 30%.

TELETROL C.A (www.teletrol.com.ve)    2006 - 2009
Ingeniero de Desarrollo

Desarrollo de proyectos de ingeniería aplicado en subestaciones eléctricas con seguimiento Gantt de cumplimiento de hitos clave, así como gestión de costos. Reportando al Gerente de Proyectos.

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