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Tengo conocimientos en el campo del mercadeo y la planificación de medios, lo cual pude llevarlo a cabo en mi empresa, Criales Pineda Estrategia Publicitaria, que se dedicaba al diseño de estrategias de mercadeo y campañas publicitarias.","rawText":"Soy profesional en Publicidad de la Universidad Católica de Manizales, Tecnólogo en Publicidad del Instituto de Artes, con sensibilidad hacia el arte, la figura y la forma. Tengo conocimientos en el campo del mercadeo y la planificación de medios, lo cual pude llevarlo a cabo en mi empresa, Criales Pineda Estrategia Publicitaria, que se dedicaba al diseño de estrategias de mercadeo y campañas publicitarias.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/5007efdbea89312b862403bd7c39628e/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"SOY MARCA BRANDING GROUP     Trabajo por proyectos
                    2013 - a la fecha
Funciones:
-    Apoyo en el diseño de estrategias de mercadeo
-    Diseño de piezas gráficas para comunicación interna de los clientes
-    Colaboración en el diseño de investigaciones de mercado
-    Apoyo en el desarrollo de investigaciones de mercado

XIRA GROUP S.A.S             Coordinador de Mercadeo
                    Agosto 2011 – Septiembre 2012
Funciones:
-    Programación de fechas para realización de fotos, diseño de catálogo, correcciones, pre-prensa e impresión
-    Conceptualización de portadas y temas del catálogo según productos a impulsar y/o eventos especiales de temporada
-    Casting de modelos
-    Dirección de fotografía
-    Diseño y montaje del catálogo

CRIALES PINEDA
Estrategia Publicitaria            Gerente de imagen
                    Socio fundador
2007 a 2011

Funciones:
-    Creación de conceptos de imagen y campañas
-    Dirección y manejo de la imagen corporativa de los clientes
-    Negociación con proveedores de impresión
-    Diseño de piezas publicitarias
-    Asesoría al cliente
-    Análisis de necesidades del cliente
-    Diseño de estrategias publicitarias

OJO CLÍNICO PUBLICIDAD Ltda    Director Creativo
                    2004 -2007

Funciones:
-    Creación de conceptos para imagen de campaña
-    Diseño de piezas publicitarias
-    Negociación con proveedores de impresión
-    Asesoría al cliente
-    Dirección y manejo de la imagen corporativa de los clientes

LUMA     Colaboración de diseño y desarrollo de campaña de aniversario
    Septiembre a noviembre de 2007
Funciones:
-    Contrato por dos meses para apoyar a la dirección de mercadeo en el diseño y desarrollo de la campaña de aniversario que se lazaría en noviembre de 2007
-    Diseño de piezas publicitarias
-    Diseño de catálogo de productos en promoción para el aniversario

PUBLICOM Ltda            Diseñador
2002- 2004
Funciones:
-    Diseño de piezas publicitarias
-    Diseño de logo símbolos
-    Diseño de imagen corporativa
-    Diseño de presentaciones multimedia

Algunos Clientes:             Casa Británica Bulerías
Maderinco S.A.
                    Proquimcol Ltda.
                    Frágil jeans
                    Metroplús S.A.
                    Mansión Europea
                    Contemporáneos muebles
                    Programa Éxitos innovadores (Noel)
Segurtec Ltda.
Juan Isaza y asociados
Protokimica Ltda.
Industrias SDT
Celebraciones Castropol

Experiencia Laboral Docente:

Conferencista             Encuentro Latino CESDE
                    “El concepto en el diseño”
                    Junio 30 2010
Funciones:
-    Preparación y exposición de conferencia participativa enfocada a estudiantes de diseño y publicidad
-    Diseño y entrega de memorias de la conferencia

Docente Instituto Metropolitano
de Educación IME             Escuela de Diseño Gráfico
                    Escuela de comunicación
                    Cátedras:
                    Corel Draw
                    Illustrator
                    Mercadeo y Publicidad
                    Flash
                    Organización de eventos
                    Desde semestre 01 de 2006 a junio 2009
Funciones:
-    Programación de cronograma de actividades académicas
-    Introducción al diseño y conceptos de mercadeo
-    Conceptos básicos de los programas de diseño
-    Clases teórico prácticas de diseño digital
-    Conceptos de animación
-    Evaluación y retroalimentación de los estudiantes

Docente
Programa capacitación OIM
para desmovilizados         Programa de Diseño Gráfico
(Instituto Metropolitano de         Abril a junio de 2009
Educación IME)

Funciones:
-    Clases teórico prácticas de diseño gráfico
-    Teoría del color
-    La forma y la figura
-    Luz y sombra
-    Dibujo básico
-    Escuelas y movimientos artísticos
-    Diseño asistido por computador
-    Corel Draw
-    Photoshop

Experiencia como free lance:","rawText":"SOY MARCA BRANDING GROUP Trabajo por proyectos 2013 - a la fecha Funciones: - Apoyo en el diseño de estrategias de mercadeo - Diseño de piezas gráficas para comunicación interna de los clientes - Colaboración en el diseño de investigaciones de mercado - Apoyo en el desarrollo de investigaciones de mercado XIRA GROUP S.A.S Coordinador de Mercadeo Agosto 2011 – Septiembre 2012 Funciones: - Programación de fechas para realización de fotos, diseño de catálogo, correcciones, pre-prensa e impresión - Conceptualización de portadas y temas del catálogo según productos a impulsar y/o eventos especiales de temporada - Casting de modelos - Dirección de fotografía - Diseño y montaje del catálogo CRIALES PINEDA Estrategia Publicitaria Gerente de imagen Socio fundador 2007 a 2011 Funciones: - Creación de conceptos de imagen y campañas - Dirección y manejo de la imagen corporativa de los clientes - Negociación con proveedores de impresión - Diseño de piezas publicitarias - Asesoría al cliente - Análisis de necesidades del cliente - Diseño de estrategias publicitarias OJO CLÍNICO PUBLICIDAD Ltda Director Creativo 2004 -2007 Funciones: - Creación de conceptos para imagen de campaña - Diseño de piezas publicitarias - Negociación con proveedores de impresión - Asesoría al cliente - Dirección y manejo de la imagen corporativa de los clientes LUMA Colaboración de diseño y desarrollo de campaña de aniversario Septiembre a noviembre de 2007 Funciones: - Contrato por dos meses para apoyar a la dirección de mercadeo en el diseño y desarrollo de la campaña de aniversario que se lazaría en noviembre de 2007 - Diseño de piezas publicitarias - Diseño de catálogo de productos en promoción para el aniversario PUBLICOM Ltda Diseñador 2002- 2004 Funciones: - Diseño de piezas publicitarias - Diseño de logo símbolos - Diseño de imagen corporativa - Diseño de presentaciones multimedia Algunos Clientes: Casa Británica Bulerías Maderinco S.A. 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