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Senior UX/UI Designer

Collaborated with SMB, Consumer, and Enterprise teams, enhancing and crafting web pages through iterative processes.
Produced new interactive components, enriching the web design system's usability and functionality.
Executed A/B tests, analyzed outcomes, and integrated insights into design strategies, boosting webpage performance.
Implemented rigorous QA procedures pre- and post-launch.

Citigroup, USA. 2022.10 - 2023.04
Senior Product Designer

Collaborated with Small Shop members, including designers, writers, researchers, and the legal team, to construct the Citi website.
Designed end-to-end processes, ensuring seamless delivery to the development team and monitoring performance outcomes.
Applied Experience Design Principles to enhance flows, processes, journeys, and mockups for optimized user experiences.

Clip and Swap, Mexico City. 2021.06 - 2022.10
Senior Product Designer

Directed financial products as leader of the design tribe.
Collaborated with product team and stakeholders to align business goals and KPIs with exceptional product experience.
Conducted qualitative and quantitative research, gathering valuable user insights.

Designed end-to-end processes, delivering final flows to the development team and monitoring performance.
Planned and facilitated workshops, prioritizing initiatives for efficient execution.
I have developed motion design solutions for critical workflows

BBVA Bank, Mexico City. 2019.03 - 2021.06
Product Designer

Devised strategies for new products and iterations in banking platforms' mobile and web services.
Developed UX flows and UI systems to enhance user experience.
Conducted user studies and research to inform design decisions.
Iterated methods across the web, apps, internal digital tools, and non-digital processes, optimizing overall service design.

Aytomic, USA. 2018.10 - 2019.03
UX/UI Lead

Restructured info architecture, optimizing app navigation and sections by relocating, adding, or removing entry points for clarity.
Collaborated with PMs and engineers to define features and enhance overall functionality.

Another Company, Mexico City. 2018.03 - 2018.10
Digital Designer

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