Adwords Campaigns Manager

We run a content based digital marketing agency, seeking support from an experienced adwords manager for different accounts.  Clients are both B2B and B2C.

The ideal candidate has experience building campaigns from scratch for a number of clients. In addition to building and running new accounts, we’re looking for someone with the experience to regularly perform a deep dive into a mature account in order to find ways to optimize its performance.

Responsibilities:

- Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via Google AdWords.
- Conduct thorough brand and website audits to understand our clients’ key value proposition, core products, brand aesthetic, and identify opportunities to successfully market them and make them stand out in the marketplace.
- Ensure CRO basics are in place
- Staying informed with Paid Search industry best practices, new trends and technologies and platform updates.
- Compiling weekly, monthly, and quarterly reports with key performance metrics in Data Studio to quantify results.
- Preparing advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenance.
- Developing advertisement copy for paid media campaigns with the ultimate objective of generating action, interest and engagement from the targeted audience.
- Continuously monitor, identify and improve all three components of the AdWords quality Score: Ad Relevance, Expected CTR, and Landing Page Experience
- Monitor and test campaign SMART bidding strategies: Target CPA, Target ROAS, Enhanced CPC, - - --- Maximize Conversions, and more.
- Create and implement campaign A/B test experiments to identify optimal campaign settings

Requirements:

- AdWords certified and experience managing global AdWords campaigns
- Experience with Google Shopping
- 3+ years of functional experience in seo/sem, display and digital partnerships
- strong organizational, analytical, and communication skills to translate analysis into recommendations, insights, and functional production plans
- working within our teamwork environment, keeping all his tasks updated and providing regular reports.
- Effective oral and written communication skills
- Availability during EST hours
- Availability for video calls

Our company has a robust process and structure in place for planning, managing and reporting on Adwords accounts, and we’re looking for someone who can fit that system.

Selected candidates will be contacted for a video call, where we’ll discuss who we are, how we work, and what we’re looking for. We’ll also be asking about your process, your approach, your own goals and perceived fit.