About this project
design-multimedia / logo-design
Open
Project overview
We are a modern brand directed by two young guys. We want to bring the experience of eating a small cheese tart (Hokkaido tart) to Spain. First, let us tell you a little bit about the idea: We are going to develop two products, so two tarts with different flavors. They are going to be called Quesonuda and Quesonudo which is a mixture of the word cheese in spanish (Queso) and cojonudo (funny spanish word coming from “Cojones”). We are planning to conduct controversial marketing campaigns. We want to give both Quesonuda and Quesonudo personalities, one for a girl and another one for a boy. We also want to make it seam like they both live through the struggles of life, so our clients can empathize with the product. We will have a community manager tweating about the latest news and using controversial topic and discussions to give quesonuda and quesonudo personalities as if they were having opinions. Secondly, as a brand we want to transmit the following values: - Minimalism - Modernism - Freshness - Use pastel colors (we like blue and pink representing the gender for the cheese tarts, but if you have a better idea feel free to show us). Thirdly, as a brand we do not want to transmit the following: - we do not want an association with japan and its culture (being the place of origin for the hokkaido tarts) lastly, for better reference, we have included some links to similar companies or products. https://www.facebook.com/lavacheesetarts/ https://www.facebook.com/hokkaidobakedcheesetart/ Another Spanish bakery brand that shares common values: https://www.manolobakes.com/ We want to follow a similar marketing campaign as: https://www.ganasdevicio.com/ Thank you very much for reading this far, and we would love to hear from you!!
Category Design & Multimedia
Subcategory Logo design
What do you need? Create a new logo from scratch
Is this a project or a position? Project
Required availability As needed
Logo type Iconic (A logo with a symbol related to its name)
Delivery term: Not specified
Skills needed