Design a package for dog treat

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Briefing HopHop Bites

The Design Brief

Insight:
People might have different interests, but most of us have one thing in common -
our love for pets. So much that the vast majority of us have one or more pets in our
care. The good boy. The best girl. And we better feed them all. The good snack.The best food.

Tone of voice:
Funny, witty, doesn't take itself too seriously, meme-inspiring.

Product:
Pet/dog (probably organic, premium) food.

Brand:
HopHop Bites

Emotional benefit:
‘HopHop’ is both 'excitement' and 'facepalm'. The owner and the pet's unconditional
love. The joy of seeing the human best friend return home for the first time. Every
time. Or the human's amused eye roll when seeing the gnawed couch back home.

Product packaging:
Ownable elements such as use of negative space (ie. For cutouts, making the
actual contents visible or animal distinct shapes); pouch packaging.

Product availability:
Launching on Amazon and select retail stores in Australia and NZ.

Some exemples attached.

Categoría Diseño y Multimedia
Subcategoría Ilustraciones
¿Cuál es el alcance del proyecto? Extensión en un trabajo existente
¿Es un proyecto o una posición? Un proyecto
Disponibilidad requerida Según se necesite

Plazo de Entrega: No definido

Habilidades necesarias

Diseño Gráfico Ilustración Adobe Illustrator Adobe Photoshop

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design-multimedia / illustrations

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