Facebook & Instagram Ads Specialist – Restaurant Industry Lead Generation

Synergistics LLC helps local restaurants reduce delivery app commissions and increase profitability without changing how they operate. Our service is simple, powerful, and delivers immediate results — and we're looking for an ads specialist who thinks the same way about their craft.

We're seeking an experienced Facebook & Instagram Ads Specialist who doesn't just run campaigns, but builds systems — someone who stays ahead of the curve with new tools, AI-driven optimization, and evolving ad strategies, and who can point to a real track record of turning ad spend into results. This is a role for someone who treats performance marketing as a craft, not a checklist.

Core Responsibilities
Plan, launch, and manage Facebook & Instagram ad campaigns targeting restaurant owners/managers
Build and test creative, copy, and audience targeting to maximize lead quality — leveraging AI tools for creative generation, audience insights, or optimization where it gives a real edge
Set up and manage the Meta Pixel, conversion tracking, and lookalike/retargeting audiences
Continuously test creative, copy, offers, and landing pages, and bring fresh strategic ideas rather than waiting to be told what to try
Manage ad budgets and report on key metrics (CPL, CTR, ROAS, conversion rate)
Sync qualified leads into our CRM (GoHighLevel) for the sales team to follow up
Provide clear, insight-driven performance reports with concrete optimization recommendations

Ideal Candidate
A proven track record managing Facebook/Instagram ad campaigns with measurable results — please share case studies, metrics, or examples of campaigns you're proud of
Genuinely curious about and fluent in new tools and AI-assisted approaches to ad creative, targeting, and optimization
Strong grasp of Meta Ads Manager, pixel setup, and audience strategy
Experience with lead-gen campaigns specifically (not just brand awareness) — B2B or local business experience a strong plus
Comfortable working with a CRM (GoHighLevel experience a plus)
Strategic and data-driven, but also creative — someone who brings ideas, not just execution
English fluency required; Spanish a plus given our South Florida restaurant focus

Schedule & Commitment
Flexible hours, with consistent ongoing campaign monitoring and optimization
Availability for occasional check-ins during EST business hours
We're looking to build a long-term working relationship with the right person, not just run a one-off campaign

for Interested Candidates
Share one Facebook/Instagram ad campaign you're proud of — what was the result (CPL, ROAS, or leads generated)?
How have you used AI tools in your ad work (creative, targeting, copy, or optimization)?
Do you have experience with lead-gen campaigns for local or B2B businesses?