Google ads (Spanish language)

https://www.bcn-construccion.com/?lang=es

Structure Account

1. Search campaign
Ad group 1 → keyword ( Broad Match Modifier or Phrase Match adn Exact Match) → text ad 1 adn text ad 2 ( for test)
Ad group 2 → keyword ( Broad Match Modifier or Phrase Match and Exact Match) → text ad 1 adn text ad 2
and further

name a group = keyword


example

apartment repair → +apartment +repair and [apartment repair] → ad 1 and ad 2
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add also

extension ( sitelink extension, callout extension, call extension)
negative keywords


2. Display campaign
target - custom intent audiences
3.

Display campaign
target - topics
4. Display campaign
target - placements
Ad group 1 - YouTube channels
Ad group 2 - YouTube videos

create - responsive display ad