Modern Brand Identity & Logo Design for Early-Stage Fintech Startup

Our early-stage fintech startup, currently in pre-launch, is seeking a talented designer to create a distinctive logo and a foundational brand identity system. We aim for a modern, trustworthy, and approachable aesthetic that clearly differentiates us from traditional legacy banking institutions. Our target audience is a young, international demographic aged 18-35, so the brand must resonate with this forward-looking group. The project scope includes the design of a wordmark logo, with the option to include an accompanying icon or symbol. We also require the development of a comprehensive color palette, selection of appropriate typography, and basic usage guidelines to ensure brand consistency. Deliverables will include full-color, reverse, and monochrome versions of the logo, provided in both svg and png formats.