Paid Ads Specialist

About Us:
We are a leading digital marketing agency known for our strategic approach and commitment to delivering exceptional results for our clients. Specializing in paid advertising across various platforms, we empower businesses to achieve their marketing goals through data-driven campaigns.

Job Description:
We are seeking a skilled Paid Ads Specialist to join our team. In this role, you will be responsible for planning, implementing, and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. Your expertise will play a crucial role in driving traffic, enhancing brand visibility, and achieving conversion goals for our clients.

Responsibilities:

Develop and execute paid advertising campaigns across multiple platforms.
Conduct keyword research and analysis to optimize campaign performance.
Create and optimize ad creatives, landing pages, and audience targeting strategies.
Monitor and analyze campaign performance metrics to maximize ROI and effectiveness.
Stay updated on industry trends and best practices in paid advertising.
Collaborate with cross-functional teams to ensure campaign alignment with overall marketing objectives.
Provide regular reporting and insights on campaign performance to clients and internal stakeholders.
Requirements:

Proven experience in managing paid advertising campaigns, particularly on Google Ads, Facebook Ads, and LinkedIn Ads.
Solid understanding of PPC (pay-per-click) advertising principles and best practices.
Experience with campaign optimization, A/B testing, and conversion rate optimization (CRO).
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and project management skills.
Bachelor’s degree in Marketing, Advertising, Business, or a related field (preferred).