Ad Buyer

Job Description: Ad Buyer

Position Overview
We are seeking a skilled and data-driven Ad Buyer to join our team. This role is responsible for managing paid advertising campaigns across multiple platforms, with a primary focus on Google Ads and Meta (Facebook/Instagram) Ads. The Ad Buyer will strategize, execute, and optimize campaigns to maximize ROI and drive measurable business results.

Key Responsibilities

Plan, launch, and manage paid advertising campaigns across Google, Meta, and other relevant platforms.

Conduct audience research, keyword analysis, and competitive analysis to guide campaign strategy.

Continuously monitor campaign performance and make data-driven adjustments to improve efficiency and outcomes.

Develop and manage ad creatives, copy, and A/B testing to optimize performance.

Track budgets, bids, and pacing to ensure campaigns remain on target.

Collaborate with the marketing team to align paid media with overall marketing goals.

Prepare regular reports highlighting KPIs, insights, and recommendations for growth.

Stay current on platform updates, algorithm changes, and industry trends.

Qualifications

Proven experience managing Google Ads and Meta Ads campaigns (2+ years preferred).

Strong understanding of cpc, cpm, cpa, roas, and other key paid media metrics.

Proficiency with analytics tools such as Google Analytics, Ads Manager, or third-party platforms.

Strong copywriting and creative testing skills.

Excellent analytical and problem-solving abilities.

Ability to work independently, manage multiple campaigns, and meet deadlines.

Preferred Skills

Experience with other ad platforms (TikTok, LinkedIn, YouTube, Programmatic).

Familiarity with landing page optimization and conversion rate optimization (CRO).

Agency or multi-client experience a plus.

What We Offer

Competitive salary (based on experience and performance).

Performance bonuses tied to roas/roi achievements.

Flexible work environment (remote/hybrid, depending on company policy).

Opportunity to work with a dynamic team and scale campaigns in a fast-growing business.