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Brand Identity & Packaging Design for Andean Superfoods

Published on the June 23, 2025 in Design & Multimedia

About this project

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We are launching a new line of healthy products based on Andean superfoods, specifically chocho (lupin), banana, and plantain. We need a professional freelancer to develop the complete brand identity, including the brand name, logo, and packaging design for our initial product range.

The goal is to create a modern, natural, and adaptable visual identity that supports potential global expansion. The brand should convey health, authenticity, and a contemporary Andean style.

The visual identity must be attractive, premium, and work effectively on physical retail shelves as well as across digital platforms. It should also be flexible enough to accommodate future product line growth into other superfoods.

Initial products requiring packaging design include:
- Chocho Tosty (Oven-baked snacks with lemon and salt)
- Chocho Choco (Crunchy chocho coated in 62% chocolate)
- Chocho Picante (Lightly spiced version)
- Nutri Chocho (Chocho powder)
- Chocho Protein Bars (Energy bars for children)
- Traditional Chocho (Cooked chocho)
- Functional banana and plantain snacks
- Healthy cereals (from chocho, banana, or plantain)
- Yogurts and plant-based drinks (chocho-based)

The selected freelancer will be responsible for:
1. Brand Naming: Proposing and developing a suitable brand name.
2. Logo Design: Creating a unique and memorable logo.
3. Packaging Design: Developing packaging concepts and final designs for the initial product line, ensuring consistency with the brand identity.

We are looking for a creative professional with experience in branding, logo design, and packaging, particularly for food or health products. A portfolio showcasing relevant work is highly valued.

Category Design & Multimedia
Subcategory Corporate image
What is the scope of the project? Define from scratch

Delivery term: Not specified

Skills needed