About this project
sales-marketing / e-mail-marketing
Open
About Us:
We are a growing company focused on building sales pipelines for our clients through cold outreach and appointment setting. We are looking for a freelancer to help us build and manage cold email campaigns, generate lead lists, and manage outreach using GoHighLevel CRM and outreach platforms.
Project Overview:
We are seeking a proactive and experienced Growth & Outreach Specialist to:
Build cold email campaigns from scratch
Generate and qualify lead lists
Manage outreach using GoHighLevel CRM and cold email tools
Track performance and optimize for response and meeting rates
This is a freelance project with the potential for ongoing work based on performance.
Key Responsibilities:
Create 1-2 cold email sequences tailored to our target market
Build prospect lists based on our Ideal Customer Profile (ICP)
Upload and manage lead lists in GoHighLevel CRM
Set up cold email campaigns using GoHighLevel and/or tools like Instantly, Apollo, or Lemlist
Monitor deliverability and ensure inbox placement
Report on key cold email metrics: send rates, open rates, reply rates, meeting rates
Propose messaging and list improvements based on performance
Ideal Candidate:
2+ years of experience in cold email outreach and lead generation
Familiarity with GoHighLevel CRM (must have working knowledge)
Strong English writing skills (professional but conversational tone)
Experience with cold outreach platforms like Apollo, Instantly, Lemlist, or Woodpecker
Experience building and segmenting lead lists
Comfortable working independently and delivering results quickly
Knowledge of email deliverability best practices
Preferred (But Not Required):
Experience working with US-based clients
Familiarity with B2B appointment setting or sales development
Basic CRM automation knowledge in GoHighLevel
💰 Suggested Budget:
Initial fixed project budget: $400 – $600 USD
Ongoing support can be hourly or milestone-based depending on success
This budget covers the initial campaign setup, prospect list creation, cold email sequence writing, GoHighLevel configuration, and launching the first batch of outreach.
🚀 First Milestone: Cold Email Campaign Setup & Launch
Timeline: 1 to 2 weeks
Deliverables:
Confirm Ideal Customer Profile (ICP) and cold email strategy
Build prospect list (minimum 200-300 contacts)
Write 1-2 cold email sequences (3-4 steps each)
Set up GoHighLevel CRM pipelines and configure cold email campaign
Launch initial outreach campaign and monitor inbox deliverability
Provide a report on initial campaign performance (send, open, and reply rates)
📥 To Apply:
Please include:
Your experience with GoHighLevel CRM
Cold outreach platforms you have used
Examples of previous cold email campaigns or industries you’ve worked with
Your proposed pricing (hourly or fixed rate for the first milestone)
Project overview
We are a growing company that helps businesses build their sales pipelines by booking qualified sales appointments through cold outreach. We are in the early stages of building our outbound prospecting systems and need a specialist to help us set up cold email campaigns, generate prospect lists, and manage outreach using GoHighLevel CRM.
This project involves starting from scratch:
We do not have existing campaigns, templates, or lists.
You will help develop the initial cold email strategy and outreach workflow.
You will also manage prospecting and email deliverability best practices to ensure our emails reach the right inboxes.
We are looking for a freelancer who can take ownership of the outreach process, set up and launch initial campaigns quickly, and help us establish a repeatable system that can scale over time.
Category Sales & Marketing
Subcategory E-mail marketing
What do you need? Set up automations for existing emails
Is this a project or a position? Project
Required availability As needed
Delivery term: July 04, 2025
Skills needed