Brand Refresh and Visual Identity Revitalization for F&M Company

F&M, a leading company in architecture, engineering, real estate, and construction, is seeking a creative agency or experienced freelancer to perform a brand refresh and visual identity revitalization. The goal is to modernize our existing visual identity while maintaining the core recognition of our current logo, colors, and typography. This project is not a full redesign but a strategic revitalization of our established brand assets.

Project Scope:
- Propose an updated version of our existing logo, preserving its essence while giving it a modern and appealing aesthetic.
- Refresh the brand color palette, adjusting tones where necessary to achieve a contemporary feel, but retaining the core color scheme.
- Ensure that the current brand typography is maintained across all refreshed assets.
- Compile all updated brand elements into a comprehensive Brand Book, which will include:
  - Updated logos in vector format.
  - The refreshed color palette with specific usage guidelines.
  - Clear guidelines for the correct application of all brand elements.
- Revitalize key brand materials, including:
  - Email signature design.
  - Business card design.
  - A visual proposal for the company website (design only, no development).
- Deliver all source files in Adobe Illustrator or equivalent editable vector formats.

We will provide all current brand materials in vector format, including existing logos, Brand Book text, email signature, business card, and other relevant design assets, to facilitate the creative process.

What We’re Looking For:
- Proven experience in brand refresh, brand lifting, or corporate identity projects.
- Strong proficiency in vector-based design software such as Adobe Illustrator.
- Demonstrated ability to modernize an existing brand effectively while ensuring its recognition is preserved.
- A professional approach to compiling a polished and detailed Brand Book.
- Excellent communication skills and the ability to present creative concepts clearly and persuasively.

Why Work With F&M:
- Collaborate with a premium company operating in the architecture, engineering, real estate, and construction sectors.
- Engage in a clearly defined project with all necessary assets provided, allowing the freelancer to focus entirely on creative execution.
- The deliverables will establish a refreshed visual identity across critical brand touchpoints.

Deliverables Expected:
- Updated logo(s) in vector and other editable formats.
- A refreshed and clearly defined color palette.
- A complete Brand Book detailing all refreshed visual elements and usage guidelines.
- Revitalized designs for the email signature, business card, and a visual proposal for the website.
- All source files for the final deliverables.