About this project
it-programming / web-development
Open
Project overview
Eagle Solutions – Web Brief Master 1. Brand Essence Correct name: Eagle Solutions (double "s", never modify). Archetypes: Hero → discipline, impeccable results, overcoming challenges. Governor → authority, order, code enforcement, absolute control. Caregiver → protection, trust, security of family assets. Symbolic Codes: Eagle → vision, height, precision. Navy → seriousness, authority, discipline. Copper-Gold → prosperity, elegance, premium. Off-White → cleanliness, peace, order. Central Metaphor: "We build sanctuaries, we protect your assets." --- 2. Target Audiences and Psychology Homeowners: They seek trust, order, security, and zero drama. They value cleanliness, protection, and humane treatment. Investors (ADUs, multifamily): They look for ROI, efficiency, clarity in numbers, and transparency. They value daily reports, remote control, and value protection. Inspectors/Appraisers: They look for document organization, code compliance, and technical confidence. They value clarity, organization, and zero errors. 👉 The site should magnetically attract them with visual and written messages that speak to them on a reptilian/limbic level: Immediate trust (colors + visual order). Security (words: protection, approval, compliant). Premium pride (clean design, elegant typography). 3. Visual Identity Colors: Navy #0D1B2A (background, header, confidence). Copper-Gold #C9A959 (buttons, premium accents). Off-White #F9F9F9 (clean backgrounds, white space). Typography: Playfair Display (headings) → authority + elegance. Montserrat/Inter (texts) → clarity + modernity. Logo: Use the official one, exact, and without distortions.
Category IT & Programming
Subcategory Web development
What is the scope of the project? Create a new custom site
Is this a project or a position? Project
I currently have I have specifications
Required availability As needed
Roles needed Designer, Developer
Delivery term: Not specified
Skills needed