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Creation of the Militonga brand logo

Published on the August 18, 2025 in Design & Multimedia

About this project

Open

We need a professional logo system for the brand MiliTonga. Scope includes:
•    Monogram “mt” (must not read as “ma”: keep visible spacing or apply notch/underpass to ensure clear mt reading in small sizes).
•    Wordmark “MiliTonga” (consistent with the monogram).
•    Lockups: vertical (monogram on top) and horizontal (monogram left).
•    Versions: black, white and color (palette to be defined together).
•    Deliverables: ai + eps + svg + pdf + png (1×/2×/3×).
•    Quick brand guide (5–8 pages): clear space, minimum size, cmyk/rgb/hex palette, typography, do’s & don’ts, examples.
•    Favicon/avatars.
Quality & tests
•    Monogram legible at 24–32 px height (100% zoom).
•    Suitable for embroidery and engraving (no micro details that close).
Process expected
•    Moodboard → 2–3 concept routes → 2 revision rounds on the selected route.
•    Clear timeline and milestones.
What to include in your proposal
•    A brief description of your process (stages & timeline).
•    Fixed-price quote including number of concept routes and revision rounds.
•    Confirmation of full commercial rights to the final logo and font licenses.
•    2–3 portfolio examples of monograms/lettermarks.

Project overview

About MiliTonga • E-commerce brand (Brazil + US), friendly, modern, trustworthy with a premium touch. • We like the spirit of Style Script (or a similarly legible script) for the wordmark. The monogram must be consistent with the wordmark (same family or cohesive lettering). Primary uses (next 60–90 days) Website header & footer, social avatars, packaging/labels, invoices, small stickers, and embroidery on apparel. Palette directions to explore (choose 1–2) • Premium Minimal: #111111, #FAF7F2, #CFAE70, #7E8D7A • Tropical Modern: #0F766E, #FDFBF7, #F97316, #F59E0B, #111827 (Please test contrast for accessibility.) Constraints • Deliver text outlined (curves) and also an editable version when applicable. • Provide clear space and minimum size rules in the guide.

Category Design & Multimedia
Subcategory Logo design
What do you need? Create a new logo from scratch
Is this a project or a position? Project
Required availability As needed
Logo type Font-based (A text-based logo with the name of the company)

Delivery term: Not specified

Skills needed

Graphic Design Illustration Adobe Illustrator Calligraphy Corporate Brand Identity Adobe InDesign Branding Vectorworks Typography Logo design

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