Digital Marketing Expert for Fashion Brand: Email, Sms & Shopify Automation

We are a new fashion brand preparing to launch our first collection and are seeking a highly experienced Digital Marketing expert. The primary focus of this project is to establish a robust email and SMS marketing infrastructure and strategy. We need a freelancer who is proficient in setting up and managing marketing campaigns specifically for e-commerce, with strong expertise in the Shopify platform. The scope of work includes: Building out all essential email campaigns for the brand, such as welcome sequences, abandoned cart reminders, promotional emails, and post-purchase follow-ups. Creating and configuring comprehensive email and SMS marketing automations to nurture leads and drive sales. Developing compelling copy and engaging designs for all email communications. The ideal candidate will have a proven track record in digital marketing for fashion or retail brands, demonstrating the ability to create effective, conversion-focused campaigns. Experience with various email service providers and SMS marketing tools is highly valued, along with a deep understanding of Shopify's marketing capabilities.