Email Campaign Manager Woolworths Group | New South Wales, Australia | April 2019 – Present

As an Email Campaign Manager at Woolworths Group, I specialize in crafting and executing email strategies that deliver measurable results. By designing data-driven campaigns tailored to specific audience segments, I’ve successfully increased click-through rates by 70% and boosted conversions by 55%.

In this role, I’ve developed advanced automation workflows for lead nurturing, customer onboarding, and re-engagement, cutting manual processes by 50% while enhancing customer journeys.

I focus heavily on performance optimization, leveraging tools like Google Analytics and A/B testing to consistently improve open rates and conversion metrics.

Collaborating closely with design and content teams, I ensure every email aligns with brand guidelines and is visually impactful, driving both engagement and revenue.