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Email Marketing Specialist (Part-Time/Remote)

Published on the January 24, 2025 in Sales & Marketing

About this project

Open

We are looking for a creative and results-driven Email Marketing Specialist to join our team! You will play a key role in driving customer engagement and increasing sales through compelling email campaigns. As a specialist, you will create, execute, and analyze email marketing strategies tailored to our e-commerce business, which focuses on high-quality slipcovers for IKEA furniture.

Key Responsibilities:

Develop and implement email marketing campaigns to promote products, special offers, and seasonal promotions.
Create engaging, on-brand email content, including copywriting, visuals, and layouts.
Manage email lists and segmentation to target different customer demographics effectively.
Analyze email performance metrics (open rates, click-through rates, conversions) and suggest data-driven improvements.
Test subject lines, content, and designs to optimize email performance.
Stay updated on industry trends and ensure compliance with email marketing regulations (e.g., can-spam).

Qualifications:
Proven experience in email marketing (e.g., Creating campaigns, A/B testing, analyzing performance).
Proficiency in email marketing tools with KLAVIYO
Strong copywriting and editing skills with an eye for design and branding.
Ability to work independently, meet deadlines, and manage multiple campaigns.
Basic understanding of e-commerce and customer retention strategies is a plus.

What We Offer:
Flexible, remote work schedule (part-time).
Opportunity to make a significant impact on a growing e-commerce business.
Competitive hourly rate or fixed monthly retainer based on experience.

Project overview

About Us: https://www.rockincushions.com We are Rockin Cushions, an e-commerce business specializing in designing and manufacturing high-quality slipcovers for IKEA furniture. Our mission is to provide customers with stylish, functional, and sustainable home decor solutions that add personality to their living spaces while extending the life of their furniture. We cater to design-conscious customers who value quality and individuality. As a small, female-owned business with a strong commitment to sustainability and bold aesthetics, we are rapidly growing and looking for team members who share our passion for creative design and customer satisfaction. Purpose of the Job: The Email Marketing Specialist will help us connect with our audience, build lasting relationships, and drive sales through impactful email marketing campaigns. This role is essential in promoting our products, sharing our story, and fostering engagement with our customers. By leveraging email marketing strategies, you will play a crucial part in achieving our goals of increasing brand visibility, customer retention, and overall revenue.

Category Sales & Marketing
Subcategory E-mail marketing
What do you need? Set up automations for existing emails
Is this a project or a position? Project
Required availability As needed

Delivery term: Not specified

Skills needed

Internet Marketing Marketing

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