Expert Implementation of Meta Data Set with Advanced Matching via Gtm for Step.io

We are seeking an experienced freelancer to implement a comprehensive Meta Data Set tracking solution. The project requires full event support and advanced matching capabilities, integrated seamlessly via Google Tag Manager (GTM) and optimized for our Step.io pixel-based plan. The primary goal is to ensure accurate and robust data collection for advertising and analytics purposes.Key Responsibilities:- Set up and configure the Meta Pixel on our website.- Implement all necessary standard events (e.g., PageView, ViewContent, AddToCart, Purchase) and relevant custom events to capture key user actions.- Configure advanced matching parameters to improve data accuracy and attribution, including hashing of customer information (e.g., Email, phone number) where applicable.- Utilize Google Tag Manager to deploy and manage all Meta Pixel tags and event configurations efficiently.- Ensure the Meta Data Set integration is fully compatible with and optimized for our Step.io pixel-based tracking requirements.- Conduct thorough testing to verify data integrity, event firing, and advanced matching functionality.- Provide documentation of the implementation and configuration details.The ideal candidate will have a strong understanding of Meta advertising platforms, Google Tag Manager, and pixel-based tracking methodologies. Experience with data layer implementation and debugging is essential.