Meta Ads Manager: Win Back and Brand Awareness Campaign Setup

The client is seeking an experienced freelancer to set up and configure advertising campaigns within Meta Ads Manager. The project involves creating two distinct types of campaigns: Win Back and Brand Awareness. The Win Back campaigns should focus on re-engaging previous customers or users who have interacted with the brand but have not converted recently. This will require strategic audience segmentation and compelling ad creatives to encourage their return. The Brand Awareness campaigns aim to increase the overall visibility and recognition of the brand among a broader target audience. This will involve developing campaigns designed to reach a large number of potential customers and familiarize them with the brand's offerings. The ideal freelancer will have a proven track record in Meta Ads Manager, including expertise in audience targeting, ad creative development, campaign optimization, and performance reporting. The primary goal is to achieve measurable results for both win-back and brand awareness initiatives.