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Online Advertising Campaigns for Skincare Product "Pearlite"

Published on the May 27, 2025 in Sales & Marketing

About this project

Open

We are launching a series of online advertising campaigns for our skincare brand "Pearlite" and are looking for a skilled freelancer to help us improve performance and scale results. Currently, we are running Meta Ads (Facebook & Instagram), but we are only getting 2–3 sales despite a decent budget.

Your role will be to audit the existing campaigns, improve targeting, optimize ad creatives, and suggest new strategies that increase conversions. The goal is to achieve better return on ad spend (ROAS), generate more qualified leads or sales, and build a strong online presence for the brand.

Project overview

The skincare market is highly competitive, and establishing brand trust and visibility is crucial for success. Pearlite is a skincare product developed to offer high-quality skin solutions, particularly targeting young women who care about beauty and wellness. While we have initiated Meta (Facebook & Instagram) ad campaigns and received some traction, the conversion rate remains low despite spending a reasonable budget. This project is part of a larger strategy to position Pearlite as a go-to skincare solution within our target market. The immediate goal is to refine and scale our digital marketing campaigns to achieve higher sales and engagement. In the long term, we aim to build brand loyalty, grow a strong online community, and expand into new digital advertising channels such as TikTok, Snapchat, and Google Ads. To succeed, we need expert help in understanding what’s working, what’s not, and how to align our ad campaigns with consumer behavior and platform algorithms

Category Sales & Marketing
Subcategory Advertising on Google, Facebook
What do you need? Medium-sized campaigns
Is this a project or a position? Project
Required availability As needed

Delivery term: Not specified

Skills needed

Facebook Google AdWords Internet Marketing Marketing Social Media Marketing

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