Evaluating bids

Paid Media Specialist - google, tiktok, meta and else

Published on the March 11, 2025 in Sales & Marketing

About this project

Open

✅ Campaign Strategy & Execution
    •    Plan, launch, optimize, and scale paid media campaigns on Google Ads, Facebook/Meta, TikTok, LinkedIn, and other digital ad platforms.
    •    Conduct keyword research, audience segmentation, and A/B testing to optimize performance.
    •    Develop media plans and budgets aligned with client goals.

✅ Performance Monitoring & Optimization
    •    Analyze campaign performance metrics (ctr, cpc, cpa, roas, etc.) And adjust strategies for better results.
    •    Implement conversion tracking and attribution models to measure effectiveness.
    •    Work with creative teams to refine ad copy, visuals, and landing pages for better engagement.

✅ Reporting & Insights
    •    Generate weekly/monthly reports with key insights and recommendations.
    •    Stay updated with platform changes, algorithm updates, and industry trends to keep campaigns competitive.

✅ Collaboration & Communication
    •    Work closely with internal teams, designers, and content strategists to align ad creatives with campaign objectives.
    •    Communicate results and strategic recommendations to clients and stakeholders.

Project overview

🎯 Experience: 3+ years managing paid media campaigns with proven success in lead generation and e-commerce. 🎯 Platform Expertise: Proficient in Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, TikTok Ads, and other digital ad platforms. 🎯 Data & Analytics: Strong skills in Google Analytics, Meta Pixel, UTMs, conversion tracking, and A/B testing. 🎯 Budget Management: Experience handling $10K+ monthly ad spend with data-driven decision-making. 🎯 Creativity & Copywriting: Understanding of ad creatives, landing pages, and persuasive copywriting for conversions. 🎯 Technical Skills: Familiarity with Google Tag Manager (GTM), Looker Studio (Data Studio), and CRM tools like HubSpot or Salesforce is a plus. 🎯 Language Skills: Strong English proficiency. Spanish, Portuguese, or Chinese is a plus. 🎯 Time Zone Compatibility: Ability to work in a time zone overlapping with est/pst for better collaboration.

Category Sales & Marketing
Subcategory Advertising on Google, Facebook
What do you need? Medium-sized campaigns
Is this a project or a position? Project
Required availability As needed

Delivery term: Not specified

Skills needed

Facebook Google AdWords Internet Marketing Creative Writing Graphic Design Marketing Social Media Marketing

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