About this project
it-programming / web-development
Open
Matvex Trade (OPC) Pvt. Ltd. — Website Development Brief (Short Version)
1. Company Overview
Matvex Trade (OPC) Pvt. Ltd. Is a Delhi-based B2B trading company dealing in tissue paper products (facial tissues, toilet rolls, kitchen rolls, napkins, jumbo rolls) and waste paper/OCC grades for kraft and packaging paper mills.
The goal of the website is to establish Matvex as a professional and reliable supplier for both tissue buyers and paper mills/recyclers.
2. Project Objective
Build a modern, responsive, SEO-friendly B2B website that:
Presents Matvex as a serious, trustworthy supplier
Displays a detailed, structured product catalogue
Generates qualified enquiries (domestic + export)
Supports future expansion (more SKUs, new categories, B2B e-commerce)
3. Project Scope
The freelancer will deliver:
ux/ui design
full website development (wordpress preferred)
cms setup with easy editing
product catalogue system
two enquiry form workflows (tissue + occ)
responsive design for mobile & desktop
basic seo (metadata, alt tags)
testing & launch support
4. Sitemap
Main Pages
Home
About Us
Products
Tissue & Hygiene Products
Facial Tissue
Toilet Paper Rolls
Kitchen Rolls / Maxi Rolls
Napkins
Jumbo Rolls
Other Paper Products
Waste Paper & occ
occ 11
occ 12
mixed waste paper
onp, sop, etc. (Placeholder pages)
Industries / Solutions
OEM / Private Label
Resources / Blog
Contact Us
5. Homepage Requirements
The homepage must clearly position Matvex in two business segments:
1) Tissue & Hygiene Products
Link to tissue product categories.
2) OCC & Waste Paper for Mills
Link to the OCC/Waste Paper overview.
Additional homepage elements:
Quick enquiry buttons (WhatsApp, email, phone)
“Recycling & Sustainability” highlight (short block)
Featured categories
Industries served
Brand credibility section (quality, sourcing, logistics)
6. Product Catalogue Requirements
The freelancer must create an easy-to-update product system.
Product Page Template
Each product page must include:
Product name
Short description
Category
Key features (softness, ply, absorbency, whiteness, etc.)
Technical specs table (size, GSM, sheet count, ply, material, color, embossing)
Packaging details (units per pack, packs per carton, carton weight/volume)
Applications (HORECA, hospitals, offices, retail)
Product images (pack + carton)
"Request Quote" button → opens enquiry form with product auto-filled
This template must be reusable for all future products.
7. Waste Paper & OCC Section
A dedicated section for mills and recyclers.
Waste Paper & OCC Overview Page
Should include:
Brief intro: Matvex supplies recovered paper grades to kraft & packaging mills
Grades list (cards): occ 11, occ 12, mixed waste, onp, sop
why source from matvex (quality checks, logistics reliability, compliant documentation)
cta: “enquire for occ & waste paper”
grade pages
each grade page includes:
grade description
typical specifications (allowed percentages, moisture, bale type)
packaging / bale details
available origins (if applicable)
common applications
"request occ quote" button → occ enquiry form
8. Industries / Solutions Page
Industries to include:
HORECA
Offices
Hospitals
Traders/Distributors
Paper Mills & Recyclers (new addition)
Paper Mills block must link to “Waste Paper & OCC” section.
9. Enquiry Forms (Critical Requirement)
A) Tissue / General Enquiry Form
Fields:
Name
Company Name
Email
Phone
Country
Product interested in (auto-filled if clicked from a product page)
Monthly requirement
Message
B) OCC / Waste Paper Enquiry Form
Fields:
Name
Company Name
Mill type
Email
Phone
Country + Port
Grade (auto-filled)
Quantity (MT per shipment / monthly)
Delivery terms (fob, cfr, cif, etc.)
Preferred origin (optional)
Message / specs
Forms must:
✔ Save in CMS
✔ Send email notification
✔ Work with WhatsApp click-to-chat (optional)
10. Technical Requirements
Platform: WordPress preferred
Use ACF (Advanced Custom Fields) for product templates
Lightweight theme or builder (Elementor / Gutenberg / Oxygen)
SEO plugin (RankMath or Yoast)
Caching + CDN for speed (Cloudflare recommended)
Image optimization (WebP)
Security plugin (WordFence)
Google Analytics + Search Console setup
Mobile-first responsive design
11. Deliverables
Fully built website with all required pages
Product catalogue system + templates
OCC grade pages
Working enquiry forms (2 types)
SEO-ready structure
Documentation for adding/editing products
1 week post-launch bug fixes
12. What Matvex Will Provide
Logo and brand colors
Product photos
Product specifications (Excel/PDF)
About Us content
Contact details
OCC grade details
Hosting + domain access
13. Quality & Testing
The freelancer must ensure:
Mobile responsiveness
Fast loading speeds
Forms working with email delivery
No broken links
Clean, modern UI
Image optimization
Basic accessibility (alt tags, headings)
Category IT & Programming
Subcategory Web development
What is the scope of the project? Create a new custom site
Delivery term: Not specified
Skills needed