Seeking Paid Media & Shopify E-commerce Optimization Expert

We are looking for an experienced freelancer to manage and optimize our Facebook/Instagram advertising campaigns and provide ongoing support for our Shopify e-commerce store. The primary focus of this role will be on paid media performance.

Key Responsibilities:
- Facebook/Instagram Ads: Campaign setup, audience targeting, creative testing, and budget optimization to maximize ROI.
- Shopify Store Optimization: Ongoing support for landing pages, product pages, and conversion tracking to improve site performance and sales.

While paid media is the priority, any input on light brand and social content would be a plus. English fluency is required, and we are seeking someone in a compatible time zone for regular collaboration.

Ideal Candidate Profile:
- Minimum of 2+ years of proven experience running Meta Ads for e-commerce and direct-to-consumer (DTC) brands.
- Comfortable with Shopify analytics and able to leverage data for optimization.
- Available for regular check-ins (weekly or biweekly).

This engagement will start as an ongoing, part-time role, with the potential to scale up based on performance and fit.