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Senior Ads Manager

Published on the October 20, 2025 in Sales & Marketing

About this project

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Senior Ads Manager – Strategic Overview
Goal: Build and optimize paid advertising strategies that deliver 15+ qualified high-ticket leads per month, maintaining profitability and alignment with sales.
Core Responsibilities:
Conduct a complete audit of current Google and Meta Ads campaigns.
Design and launch new lead-generation campaigns focused on affluent homeowners in the DMV area.
Manage and optimize a $2,000 monthly ad budget, allocating effectively between search and retargeting.
Implement and refine conversion tracking through Calendly, calls, and form submissions.
Perform A/B testing on creatives, copy, and landing pages to maximize CTR and conversion rate.
Create Looker Studio dashboards for visual reporting.
Collaborate with Marcelo and the Social Media Manager to ensure cross-channel consistency.
Technical Skills Required:
Advanced Google Ads & Meta Ads management.
Google Tag Manager, Google Analytics 4, and conversion tracking.
Strong analytical mindset with high accountability.
Experience in construction, home improvement, or high-ticket B2C campaigns.
KPIs:
Metric
Goal
Leads per Month
15+ qualified
Cost per Lead (CPL)
≤ $150
Conversion Rate
≥ 8%
ctr
≥ 4%
roas
≥ 40x

these kpis are fully achievable. In fact, with limited and unoptimized operations, Jared Next Day has already reached $300,000+ in potential client pipeline — meaning qualified leads ready to invest that amount in outdoor design and build projects — with only $2,400 in ad spend. With refined structure and execution, the first-month goal is to generate a $400,000 qualified lead pipeline, representing serious prospects with real project potential.

Project overview

Jared Next Day Landscape & Construction is entering a strategic stage of consolidation for its marketing department, active since February 2025. The company’s mission is to generate consistent, qualified leads for high-ticket outdoor design and construction projects while maintaining a seamless link between marketing performance and sales outcomes. To date, all marketing operations have been directed by Marcelo, who combines the roles of In-House Marketing Manager, Landscape Designer, and Sales Manager. This unique integration ensures real-time feedback between marketing, design, and sales, allowing agile adjustments and strategic alignment across all efforts. The next step is to establish a structured marketing team with two key profiles — Senior Ads Manager and Social Media Manager — to strengthen lead generation, improve brand awareness, and optimize campaign performance toward the company’s 2026 goal.

Category Sales & Marketing
Subcategory Advertising on Google, Facebook
What do you need? Medium-sized campaigns
Is this a project or a position? Project
Required availability As needed

Delivery term: Not specified

Skills needed

Facebook Google AdWords Internet Marketing Marketing Social Media Marketing

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