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Social Media Conversion Rate Optimization in Hospitality

Published on the May 16, 2025 in Sales & Marketing

About this project

Open

MAIN GOAL => Get the conversion rate from our social media up!

🎯 Funnel Understanding ->    AIDA model, customer journey mapping, touchpoint analysis
📊 Analytics    -> Google Analytics, Meta Pixel, UTM tracking, conversion metrics
📈 Paid Ads    -> Experience with Meta Ads, optionally TikTok Ads and retargeting
📱 Platform Strategy    -> Audience understanding for Instagram, TikTok, Pinterest, Facebook
🔄 Testing -> A/B testing of caption hooks, landing pages, stories
🌐 Tools -> Meta Business Manager, Later/Buffer/Metricool, Canva Pro, optionally Notion for planning

Category Sales & Marketing
Subcategory Data Analytics
Project size Medium
Is this a project or a position? Project
Required availability As needed

Delivery term: Not specified

Skills needed

Social Media Optimization Internet Marketing

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