Social Media Manager for Alternative Investment Fund

Project overview

Responsibilities Content Development & Management Create, manage, and distribute content across all social platforms (LinkedIn, Facebook, Instagram, YouTube, Twitter/X, and others as appropriate) Write and repurpose educational blog posts, infographics, podcast highlights, email copy, and investor-focused content Manage editorial calendar to align with business priorities, webinar schedules, fund launches, and email campaigns Social Media Strategy & Execution Develop and implement a content strategy that supports company goals around investor education, lead generation, and engagement Create and schedule regular posts, Shorts/Reels, and campaign content tailored to accredited investors, and retirees Monitor and report on engagement metrics; refine strategies to increase visibility and conversions Campaign Coordination Collaborate with leadership, sales, and marketing teams to amplify podcast episodes, conference promotions, and “Deal of the Week” investor emails Support lead-generation workflows using tools like GoHighLevel, HubSpot, and automation platforms Branding & Asset Management Ensure all digital content aligns with brand tone, visuals, and messaging standards Work with graphic designers or use tools (e.g., Canva, Figma) to generate branded visuals and templates Community Engagement Manage Facebook and other investor communities by moderating posts, prompting discussions, and engaging with members Track trends in private lending, mortgage notes, and alternative investing to ensure timely, relevant content Requirements 3+ years of experience in social media management, content marketing, or a similar role (preferably in financial services, fintech, or real estate investing) Proven writing and editing skills, with an ability to translate complex financial topics into accessible content Strong understanding of platforms like LinkedIn, YouTube, Instagram, and Facebook Familiarity with CRM and automation platforms (HubSpot, GoHighLevel, ActiveCampaign, etc.) Self-starter with project management skills and attention to detail Understanding of investor personas and capital-raising funnels is a strong plus Preferred Qualifications Experience working in the alternative investment space (e.g., Real estate, notes, funds, syndications) Comfort with podcast production, Youtube channel management, and webinar promotion seo knowledge and ability to use ai tools for content ideation and repurposing tools we use today: hubspot, go high level, wordpress, canva, adobe suite, vimeo, youtube how to apply share a brief cover note and **video** explaining why you are the right fit. (Those that do not provide a brief video will not be considered) Provide three marketing wins that reflect the goals above—include metrics. Confirm your location and typical working hours relative to Eastern Time. Attach or link to two examples of investor-focused campaigns or assets you created. We move quickly. Qualified applicants will be invited to a short video call within one week of submission.

Category Sales & Marketing
Subcategory E-mail marketing
What do you need? Automations, copywriting, design, HTML and scheduling
Is this a project or a position? Project
Required availability As needed

Delivery term: Not specified

Skills needed