Wordpress Performance & Optimization ,Audit Focus: Speed, Design, Seo, Plugin Use, Hosting.

Overview:
The website appears to be an e-commerce-style layout, showcasing trout flies for fishing in Kenya. It has a traditional design structure: header, product listings, and possibly a cart/checkout system.

1. Heavy Plugin Load
You currently have 40+ active plugins, many overlapping in functionality (e.g., Multiple image optimizers: Shortpixel, ewww, wp-optimize).
Impact: Increases server-side processing, slows TTFB (Time to First Byte), and creates conflicts.
Fix:
Keep only one image optimization plugin (recommended: ShortPixel).
Deactivate and remove redundant plugins (e.g., Regenerate Thumbnails if unused).
Use “Query Monitor” plugin temporarily to identify slow plugins.

2. Elementor + Elementor Pro Not Fully Updated
Elementor and Elementor Pro show compatibility warnings.
Impact: Can slow down rendering and introduce js/css bloat.
Fix:
Create a staging site.
Update Elementor and Elementor Pro to the latest version.
Test compatibility before pushing to live.

3. Unused css & js from plugins and themes
themes like porto + elementor + woocommerce + plugins all enqueue their own styles/scripts.
Fix:
Use Asset CleanUp or Perfmatters to unload unnecessary assets from non-essential pages.
Combine and defer js/css files using litespeed cache or wp rocket.

4. Slow Server Response / TTFB
If hosting is shared, server response is often delayed.
Fix:
Use LiteSpeed Cache (already installed – configure fully).
Consider upgrading to LiteSpeed-optimized hosting

5. No CDN Enabled
You are serving static content (images, css, js) directly from the origin server.
Fix:
Use a CDN (e.g., Cloudflare – free plan).
Integrate via LiteSpeed Cache settings.


6. WooCommerce + High Image Load
Your homepage has 30+ image-heavy product sections, which causes a long initial load.
Fix:
Lazy-load all images (enabled in LiteSpeed Cache).
Compress and convert images to WebP (ShortPixel plugin can handle this).
Limit homepage items to max 6-12 product cards.

7. Rank Math SEO & Scripts
Rank Math can load structured data, link metadata, etc.
Fix:
Disable modules in Rank Math that aren't being used.
Enable schema caching if possible.

Recommended Optimization Checklist:
Area    Action
Plugins :    Reduce active plugins to 20 or fewer
Caching :    Fully configure LiteSpeed Cache (HTML, browser cache, CSS/JS defer)
Images :    Stick with ShortPixel + WebP conversion
CDN :    Setup Cloudflare (Free) or BunnyCDN
Homepage :    Reduce image grid size, lazy load images
Page Builder :    Update Elementor safely on staging
Theme :    Disable unused Porto demos/modules
Hosting :    Consider LiteSpeed-optimized hosting