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Soy Patricia, tengo vasta experiencia en Marketing, Comunicación, E-Commerce y gestión de equipos. Después de graduarme como Licenciada en Comunicación, decidí seguir desafiándome a mí misma y viajé a Barcelona a cursar un Master en Business Management. Por más de 8 años complementé mi trabajo fijo con el asesoramiento freelance y hace pocos meses me lanzé a una nueva aventura: dedicarme por completo a ayudar empresas en la planificación estratégica, gestión e implementación de sus planes y acciones de marketing, comunicación y diseño. Trabajé con un sin fin de proveedores y agencias, y luego de diversas experiencias, prometo lo siguiente: de mi parte siempre recibirán una atención personalizada, un servicio flexible, una inversión trasparente, y siempre estaré disponible para compartir un café.

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• Diseño estratégico e implementación de Planes y Campañas de Marketing y Comunicación para clientes de múltiples industrias: tecnología, moda, mobiliario, prensa, préstamos, etc.
• Desarrollo e implementación de campañas de marketing digital y contenidos: desarrollo estratégico, implementación, análisis de resultados, propuestas de mejora.
• Manejo de comunidades en diferentes redes sociales: planificación estratégica, diseño de contenidos, moderación de redes sociales, creación de reportes
• Diseño de materiales gráficos para campañas y acciones de marketing y comunicación. Set 2015-Jun 2017 Montecable
Set 2015-Presente Montecable Jefe de Marketing y E-Commerce
•    Diseño estratégico e implementación del plan anual de Marketing de la compañía.
•    A cargo de liderar un el equipo de 4 personas, enfocadas en diferentes áreas dentro del departamento: marketing digital, e e-commerce, planificación comercial y promociones, comunicación externa e interna, contenidos y programación.
•    Desarrollo estratégico e implementación del plan de fidelización y retención de clientes de la compañía.
•    Responsable del plan de desarrollo de nuevos productos digitales de la compañía: Streaming de videos a demanda en STB, Web y dispositivos móviles: definiciones de features y look&feel del producto de acuerdo a pautas de la compañía e investigaciones de mercado, seguimiento del desarrollo técnico del producto, plan de ventas y marketing del producto.
•    Planificación estratégica de acuerdo a los objetivos fijados, supervisión, implementación, análisis de resultados.
•    Análisis y coordinación de la oferta comercial junto con el departamento de ventas. Evaluación de resultados.
•    Gestión de estrategia de E-commerce de la compañía: desarrollo de nuevos productos enfocados en obtener mayores beneficios para la compañía, y mayor comodidad para clientes y potenciales clientes, establecimiento de KPI, implementación, análisis de resultados.
•    Relación con todos los departamentos de la compañía para el desarrollo de proyectos, así como con proveedores, agencias y key partners.
•    Gestión del presupuesto del departamento.

Nov 2012-Set 2014 Life Cinemas Responsable del departamento de Marketing

•    Responsable del diseño estratégico y la implementación del plan anual de Comunicación y Marketing para los cinco complejos de cines.
•    Análisis y P&L de venta de productos (entradas y candy store).
•    Responsable de la gestión del presupuesto del departamento.
•    Responsable del E-Commerce y la estrategia de marketing digital de la compañía: supervisión del desarrollo de nueva página de ventas web, estrategia de ventas web y análisis de resultados.
•    Responsable de la coordinación y organización de campañas y eventos: coordinación de proveedores, aliados estratégicos, personal interno, contacto con agencias de publicidad. Análisis de resultados.
•     Identificación y captación de nuevos clientes así como fidelización de cartera de clientes existentes: convenios comerciales, alianzas estratégicas para desarrollar campañas y acciones.
Jul 2011-Nov 2012     Groupon Argentina & Uruguay
                Retail Manager

•    Responsable del desarrollo y la gestión de la división de E-Commerce Groupon Retail Uruguay, reportando a la filial Argentina.
•    Coordinación del equipo de retail Uruguay: fijación de objetivos comerciales, planificación de estrategia de E-Commerce, proyección de ventas, análisis de principales KPI´S.
•    Gestión de compras y stock de productos a ser comercializados.
•    Manejo de Key Accounts.

Feb 2011-Jul 2011     Groupon Argentina & Uruguay
                Ejecutiva de cuentas

•    Diseño estratégico de campañas de Marketing para Key Accounts.
•    Gestión, seguimiento y análisis de principales KPI.
•    Manejo de Key Accounts y clientes potenciales.

Feb 2010-Feb 2011     IN Vitro Responsabilidad Social Encargada de comunicación

•    Desarrollo y gestión de los programas anuales de comunicación interna y RSE de los clientes de la compañía (evaluación, desarrollo estratégico, coordinación, presupuestación, implementación y análisis de resultados).
•    Manejo de Key Accounts y captación de nuevos clientes.

Feb 2007-Ene 2011 Departamento de administración, Memory computación","rawText":"Set 2016- Presente Happen Marketing Marketing y Comunicación • Diseño estratégico e implementación de Planes y Campañas de Marketing y Comunicación para clientes de múltiples industrias: tecnología, moda, mobiliario, prensa, préstamos, etc. • Desarrollo e implementación de campañas de marketing digital y contenidos: desarrollo estratégico, implementación, análisis de resultados, propuestas de mejora. • Manejo de comunidades en diferentes redes sociales: planificación estratégica, diseño de contenidos, moderación de redes sociales, creación de reportes • Diseño de materiales gráficos para campañas y acciones de marketing y comunicación. Set 2015-Jun 2017 Montecable Set 2015-Presente Montecable Jefe de Marketing y E-Commerce • Diseño estratégico e implementación del plan anual de Marketing de la compañía. • A cargo de liderar un el equipo de 4 personas, enfocadas en diferentes áreas dentro del departamento: marketing digital, e e-commerce, planificación comercial y promociones, comunicación externa e interna, contenidos y programación. • Desarrollo estratégico e implementación del plan de fidelización y retención de clientes de la compañía. • Responsable del plan de desarrollo de nuevos productos digitales de la compañía: Streaming de videos a demanda en STB, Web y dispositivos móviles: definiciones de features y look&feel del producto de acuerdo a pautas de la compañía e investigaciones de mercado, seguimiento del desarrollo técnico del producto, plan de ventas y marketing del producto. • Planificación estratégica de acuerdo a los objetivos fijados, supervisión, implementación, análisis de resultados. • Análisis y coordinación de la oferta comercial junto con el departamento de ventas. Evaluación de resultados. • Gestión de estrategia de E-commerce de la compañía: desarrollo de nuevos productos enfocados en obtener mayores beneficios para la compañía, y mayor comodidad para clientes y potenciales clientes, establecimiento de KPI, implementación, análisis de resultados. • Relación con todos los departamentos de la compañía para el desarrollo de proyectos, así como con proveedores, agencias y key partners. • Gestión del presupuesto del departamento. Nov 2012-Set 2014 Life Cinemas Responsable del departamento de Marketing • Responsable del diseño estratégico y la implementación del plan anual de Comunicación y Marketing para los cinco complejos de cines. • Análisis y P&L de venta de productos (entradas y candy store). • Responsable de la gestión del presupuesto del departamento. • Responsable del E-Commerce y la estrategia de marketing digital de la compañía: supervisión del desarrollo de nueva página de ventas web, estrategia de ventas web y análisis de resultados. • Responsable de la coordinación y organización de campañas y eventos: coordinación de proveedores, aliados estratégicos, personal interno, contacto con agencias de publicidad. Análisis de resultados. • Identificación y captación de nuevos clientes así como fidelización de cartera de clientes existentes: convenios comerciales, alianzas estratégicas para desarrollar campañas y acciones. Jul 2011-Nov 2012 Groupon Argentina & Uruguay Retail Manager • Responsable del desarrollo y la gestión de la división de E-Commerce Groupon Retail Uruguay, reportando a la filial Argentina. • Coordinación del equipo de retail Uruguay: fijación de objetivos comerciales, planificación de estrategia de E-Commerce, proyección de ventas, análisis de principales KPI´S. • Gestión de compras y stock de productos a ser comercializados. • Manejo de Key Accounts. Feb 2011-Jul 2011 Groupon Argentina & Uruguay Ejecutiva de cuentas • Diseño estratégico de campañas de Marketing para Key Accounts. • Gestión, seguimiento y análisis de principales KPI. • Manejo de Key Accounts y clientes potenciales. Feb 2010-Feb 2011 IN Vitro Responsabilidad Social Encargada de comunicación • Desarrollo y gestión de los programas anuales de comunicación interna y RSE de los clientes de la compañía (evaluación, desarrollo estratégico, coordinación, presupuestación, implementación y análisis de resultados). • Manejo de Key Accounts y captación de nuevos clientes. Feb 2007-Ene 2011 Departamento de administración, Memory computación","canEdit":false,"editUrl":"https://www.workana.com/freelancer/63a22b26741fa56c45e9dcacc22a10c4/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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