Mastered in Strategic Design by IED Madrid and Bachelor in Digital Design by the Anhembi Morumbi University on São Paulo, Brazil, I worked on Graphic Design area for some years, but focused my career on UX Design and Information Architecture.
As Information Architect I worked with several companies like iG, Nokia, Nokia LATAM, Tim, Intel, Reckitt Benckiser, Natura, etc.
At iG I had the opportunity of creating the Information Architecture area, getting to coordinate the team from 2006 to 2011. As a coordinator, I participated in many important projects, such as the reformulation of entire content and structure of iG’s websites. A project that enclosed 30 different websites based on a single grid and modular components system.
In this project I could develop a cocreative work process where the client worked together with a multidisciplinary team. This experience made me start to study more about Design Thinking and Strategic Marketing methodologies. For this reason I went to Madrid to study the Master of Strategic Design at IED – Istituto Europeo di Design.
Returning to Brazil I had the opportunity to work as a Design Researcher at MJV and Designit-Brasil. Working with great brands as Porto Seguro, Compal and Intel, leading projects focused on innovation using Design Thinking mindset.
After that I worked as Project Manager at NZN, implementing SCRUM methodology on the Development team and making UX consultancy on their web projects.
Nowadays I am acting as volunteer Educator on a non profit organization.
Specialties: User experience design, information architecture, paper prototype, card sorting, wireframing, heuristical analysis and evaluation, user tests, sitemaps, personas, user journeys, team and projects leadership/coordination, creative problem solving, Design Thinking, strategic design and marketing, innovation consultancy, user centered design.