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Enero de 2014 - A la fecha

En el departamento de Estrategia y QA, estoy encargada de la elaboración de análisis de mercado, benchmarking y auditoría de marcas y su competencia en diferentes sectores del mercado, para Guatemala y países Centroamericanos. Asimismo, estoy a cargo del desarrollo de estrategias de mercadeo digital para clientes en prospección y clientes clave, así como la auditoría, control de calidad, supervisión y optimización de la ejecución de estrategias y tácticas para la cartera de clientes de la empresa.

Clientes a mi cargo: ACADEM UGAP, Agexport, Alimentos Maravilla, Claro, Centrolac (El Salvador, Nicaragua y Costa Rica), Cerveza Gallo, Merck, UGAP entre otros.

TPP eMarketing – Consultora
Junio de 2011- Diciembre de 2013

Como Consultora, tuve a mi cargo el Desarrollo de estrategias de eCommerce/eMarketing para marcas líderes en diversos sectores, captación de nuevos clientes para la venta de los servicios de la empresa, consultoría en servicios de eMarketing y supervisión de la producción y ejecución de proyectos para la cartera de clientes.

Clientes a mi cargo: ACADEM UGAP, Alimentos Maravilla, Banco Ficohsa, Banco G&T Continental Cajeros 5B, Centrolac (El Salvador, Nicaragua y Costa Rica), Cerveza Gallo, DOCUTEC, Energuate, Hotel Camino Real, Hotel Intercontinental, INFORUM, INGUAT, McDonald’s, Merck, Opción Publicidad, Pepsi Nicaragua, Sunbreeze Suites, Sunbreeze Hotel, UGAP; entre otros.

TPP eMarketing – Ejecutiva de Cuentas
Febrero de 2011- Mayo de 2011

En el departamento de cuentas, desempeñé la labor de Ejecutiva de atención a cuentas de marcas líderes en su sector. La principal labor que desempeñé fue la coordinación de la ejecución de tácticas y actividades de los planes de acción de cada cliente, así como la organización y supervisión del equipo encargado de la producción y el flujo de trabajo del mismo.

Clientes a mi cargo: ACADEM UGAP, Alejandro Sinibaldi, Chili’s, Domino’s Pizza, Mexx, Opción Publicidad, Shell, Sunbreeze Suites, Sunbreeze Hotel; entre otros

Porter Novelli – Consultora de Cuentas
Septiembre 2010- Febrero de 2011

Como Consultora de Cuentas me desempeñé como Asesora en comunicación estratégica y estaba encargada del desarrollo de estrategias de comunicación y relación con públicos interesados, así como del proceso de relación con medios y manejo de crisis para sector de consumo masivo y sector eléctrico.

Clientes a mi cargo: Colgate, Grupo Cofiño Stahl, EEGSA, Henkel, Ingenio Magdalena, entre otros.

Porter Novelli – Consultora de Soporte
Marzo 2009- Agosto 2010

Durante mi labor como Consultora de Soporte, tuve a mi cargo el Desarrollo de Estrategias y planes de comunicación, soporte y manejo de relación con medios e interesados y desarrollo de documentos de comunicación.

Clientes a mi cargo: BAM, Colgate, Grupo Cofiño Stahl, Condado Naranjo, Deloitte, Dos Pinos, EEGSA, Henkel, Payless ShoeSource, Procter&Gamble, entre otros.

BBDO Guatemala – Asistente de Gerencia y Recursos Humanos
Septiembre2008- Marzo 2009

Asistencia a Presidente de la Agencia con asuntos de índole profesional y personal. Encargada de archivo, altas y bajas, trámites y solicitudes del personal.

BBDO Guatemala – Asistente de Cuentas
Septiembre 2006 – Junio 2008

Asistencia a Director General de Cuentas y ejecutivas del equipo, control de envío y recepción de presupuestos y órdenes de compra.

TBWA Guatemala – Asistente de Dirección
Marzo 2006 - Agosto 2006

Asistencia a Director de Agencia, Ejecutivas y Creativos, apoyo a manejo de cuentas.

Telepromos de Guatemala - Filtro, Monitoreo e Investigación
Enero 2006- Julio de 2006

Filtro y monitoreo de programas, investigación de medios y mercados, supervisión y dirección de producción programa y cápsulas televisivas.","rawText":"TPP eMarketing – Estrategia y QA Enero de 2014 - A la fecha En el departamento de Estrategia y QA, estoy encargada de la elaboración de análisis de mercado, benchmarking y auditoría de marcas y su competencia en diferentes sectores del mercado, para Guatemala y países Centroamericanos. Asimismo, estoy a cargo del desarrollo de estrategias de mercadeo digital para clientes en prospección y clientes clave, así como la auditoría, control de calidad, supervisión y optimización de la ejecución de estrategias y tácticas para la cartera de clientes de la empresa. Clientes a mi cargo: ACADEM UGAP, Agexport, Alimentos Maravilla, Claro, Centrolac (El Salvador, Nicaragua y Costa Rica), Cerveza Gallo, Merck, UGAP entre otros. TPP eMarketing – Consultora Junio de 2011- Diciembre de 2013 Como Consultora, tuve a mi cargo el Desarrollo de estrategias de eCommerce/eMarketing para marcas líderes en diversos sectores, captación de nuevos clientes para la venta de los servicios de la empresa, consultoría en servicios de eMarketing y supervisión de la producción y ejecución de proyectos para la cartera de clientes. Clientes a mi cargo: ACADEM UGAP, Alimentos Maravilla, Banco Ficohsa, Banco G&T Continental Cajeros 5B, Centrolac (El Salvador, Nicaragua y Costa Rica), Cerveza Gallo, DOCUTEC, Energuate, Hotel Camino Real, Hotel Intercontinental, INFORUM, INGUAT, McDonald’s, Merck, Opción Publicidad, Pepsi Nicaragua, Sunbreeze Suites, Sunbreeze Hotel, UGAP; entre otros. TPP eMarketing – Ejecutiva de Cuentas Febrero de 2011- Mayo de 2011 En el departamento de cuentas, desempeñé la labor de Ejecutiva de atención a cuentas de marcas líderes en su sector. La principal labor que desempeñé fue la coordinación de la ejecución de tácticas y actividades de los planes de acción de cada cliente, así como la organización y supervisión del equipo encargado de la producción y el flujo de trabajo del mismo. Clientes a mi cargo: ACADEM UGAP, Alejandro Sinibaldi, Chili’s, Domino’s Pizza, Mexx, Opción Publicidad, Shell, Sunbreeze Suites, Sunbreeze Hotel; entre otros Porter Novelli – Consultora de Cuentas Septiembre 2010- Febrero de 2011 Como Consultora de Cuentas me desempeñé como Asesora en comunicación estratégica y estaba encargada del desarrollo de estrategias de comunicación y relación con públicos interesados, así como del proceso de relación con medios y manejo de crisis para sector de consumo masivo y sector eléctrico. Clientes a mi cargo: Colgate, Grupo Cofiño Stahl, EEGSA, Henkel, Ingenio Magdalena, entre otros. Porter Novelli – Consultora de Soporte Marzo 2009- Agosto 2010 Durante mi labor como Consultora de Soporte, tuve a mi cargo el Desarrollo de Estrategias y planes de comunicación, soporte y manejo de relación con medios e interesados y desarrollo de documentos de comunicación. Clientes a mi cargo: BAM, Colgate, Grupo Cofiño Stahl, Condado Naranjo, Deloitte, Dos Pinos, EEGSA, Henkel, Payless ShoeSource, Procter&Gamble, entre otros. BBDO Guatemala – Asistente de Gerencia y Recursos Humanos Septiembre2008- Marzo 2009 Asistencia a Presidente de la Agencia con asuntos de índole profesional y personal. Encargada de archivo, altas y bajas, trámites y solicitudes del personal. BBDO Guatemala – Asistente de Cuentas Septiembre 2006 – Junio 2008 Asistencia a Director General de Cuentas y ejecutivas del equipo, control de envío y recepción de presupuestos y órdenes de compra. TBWA Guatemala – Asistente de Dirección Marzo 2006 - Agosto 2006 Asistencia a Director de Agencia, Ejecutivas y Creativos, apoyo a manejo de cuentas. Telepromos de Guatemala - Filtro, Monitoreo e Investigación Enero 2006- Julio de 2006 Filtro y monitoreo de programas, investigación de medios y mercados, supervisión y dirección de producción programa y cápsulas televisivas.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/4ae8d7dad5df268b2e402fea32aba6c0/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. 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