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Entre mis competencias se destacan las siguientes: * Planificación estratégica * Investigación de mercados * Desarrollo de marcas y canales de distribución * Liderazgo * Dirección de equipos multidisciplinarios * Excelente relacionamiento interpersonal * Buen comunicador y orador * Adaptable y flexible a diverso...","shareText":"Check out this freelance on @Workana","mailShareUrl":null,"mailtoSubject":"Freelancer%3A%20N.%20J.%20R.","mailtoBody":"Hi%21%20Check%20out%20this%20freelancer%3A%20https%3A%2F%2Fwww.workana.com%2Ffreelancer%2Ff955ca8ad2d4045b991e0431047ef5d9","mailShareLink":"mailto:?Subject=Freelancer%3A%20N.%20J.%20R.&body=Hi%21%20Check%20out%20this%20freelancer%3A%20https%3A%2F%2Fwww.workana.com%2Ffreelancer%2Ff955ca8ad2d4045b991e0431047ef5d9","boxTitle":"Share this profile","sendEmailDialogInitials":{"captcha":{"key":"6LdFdxIUAAAAABfeh3a1WEyUVi1hst_Afp6nIMQE","requiredMessage":"Please fill out the CAPTCHA and try again"},"i18n":{"genericError":"There was an unexpected error, please try again in a few minutes","modal":{"title":"Share"},"form":{"message":{"label":"Message:","placeholder":"Are you looking for a freelancer? 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Actualmente me dedico a la consultoria y mentoría de emprendedores / startups ayudándoles a lanzar sus proyectos emprendedores con las mejores prácticas del mercado. Por otra parte, soy co-fundador de CENTROVOZ que es una plataforma orientada a centros y parques comerciales que ayudan a aumentar el valor d elos mismos a través de un mayor flujo de clientes usando la música y los mensajes de voz. Soy colabrador recurrente (mentor) en la incubadora online Bridge For Billions y en la Unversidad Internacional de La Rioja.
Entre mis competencias se destacan las siguientes:
* Planificación estratégica
* Investigación de mercados
* Desarrollo de marcas y canales de distribución
* Liderazgo
* Dirección de equipos multidisciplinarios
* Excelente relacionamiento interpersonal
* Buen comunicador y orador
* Adaptable y flexible a diversos entornos

Cordialmente,
Nelson J. Romero","rawText":"Orientado a resultados, con amplia experiencia en empresas de gran porte en los sectores de consumo masivo y medios impresos, ocupando posiciones de liderazgo. Actualmente me dedico a la consultoria y mentoría de emprendedores / startups ayudándoles a lanzar sus proyectos emprendedores con las mejores prácticas del mercado. Por otra parte, soy co-fundador de CENTROVOZ que es una plataforma orientada a centros y parques comerciales que ayudan a aumentar el valor d elos mismos a través de un mayor flujo de clientes usando la música y los mensajes de voz. Soy colabrador recurrente (mentor) en la incubadora online Bridge For Billions y en la Unversidad Internacional de La Rioja. Entre mis competencias se destacan las siguientes: * Planificación estratégica * Investigación de mercados * Desarrollo de marcas y canales de distribución * Liderazgo * Dirección de equipos multidisciplinarios * Excelente relacionamiento interpersonal * Buen comunicador y orador * Adaptable y flexible a diversos entornos Cordialmente, Nelson J. Romero","canEdit":false,"editUrl":"https://www.workana.com/freelancer/f955ca8ad2d4045b991e0431047ef5d9/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"EXPERIENCIA LABORAL
Nelson Romero U., 2015 - presente
Perfil: Proveer visión estratégica en la formulación y ejecución de planes / modelos de negocios, estrategias empresariales y mentoria empresarial.
He trabajado en diversos proyectos para startups en los sectores de turismo, marketing, banca y finanzas y productos de consumo tanto en Latinoamérica, España y mercado hispano de USA.

C.A DIARIO PANORAMA., 2009 –15. Gerente de Circulación Maracaibo, VE
Perfil: Uno de los medios impresos de mayor prestigio en Venezuela, con más de 100 años, cuenta con 2 periódicos
los cuales imprime y distribuye 190K ejemplares diariamente. Las posiciones reportaban al Director de Operaciones. Supervisar la distribución y venta al mayor y suscripciones de los periódicos que posee la organización; seleccionar y
comercializar productos opcionales con sinergia en el canal de venta; administrar el P&L de la unidad; gerenciar el mantenimiento y asignación de la flota de vehículos de la organización.
Logros:
Ahorrar US$ 900K anual en papel a través de la asignación eficiente de ejemplares x ruta.
Incrementar 35% la productividad con la puesta en producción del sistema de distribución y suscripciones. Maximizar 15% la rentabilidad anual de la unidad de negocios.
Alcanzar 5k suscriptores en el primer año, con una retención del 95% de suscriptores.
Gerente de Marketing (2006-09)
Diseñar las estrategias y políticas comerciales hacia anunciantes y audiencias; diseñar productos editoriales que respondan a las oportunidades de mercado y a las necesidades reflejadas en los estudios de mercado; diseñar y ejecutar las campañas publicitarias; gerenciar el evento “Rueda de Negocios”.
Logros:
Exceder 60% y 35% el presupuesto de preventa en 2008 y 2009 respectivamente.
Incrementar 33% ventas de avisos publicitario a través de la transformación de la estructura de comercial.. Generar +10% en espacios publicitarios y +5% en circulación los días viernes en el producto “Guía Comercial”.

VENATHLETICS – NIKE. , 2001 – 04 Director de Marketing Caracas, VE
Perfil: Venathletics es el distribuidor de Nike Inc para Centro América, Caribe, Colombia y Venezuela, con una factu- ración anual de USD +100 millones, de los cuáles Venezuela aportaba un 33% de las ventas. El presupuesto anual de mercadeo Venezuela era US$ 3 millones. la posición reportaba directamente a Nike Inc - VP de Marketing. Diseñar y ejecutar estrategias de mercadeo y desarrollo de la marca en el punto de venta, incluyendo el plan de RR.PP y la compra de medios locales; negociar acuerdos con equipos deportivos y atletas que realcen el valor de la marca en el país; elaborar y ejecutar el plan anual de negocios así como el plan de mercadeo para cuentas claves.
Logros:
Incrementar en 33% retailers con la línea indumentaria.
Maximizar en 40% los espacios propios de la marca en el punto de venta. Generar +15% en ventas en la categoría fútbol (calzado).
Exceder 15% en venta en la línea de Indumentaria con la campaña “Mujer”

B A C A R D I ., 1997 – 2000 Gerente de Marketing Caracas, VE
Perfil: Multinacional de licores, productor de las marcas Ron BACARDI, Martini, Dewar’s White Label, Bombay Sapp-
hire Gin, Grey Goose entre otras. Las ventas anuales del Área de Sudamérica Norte se ubicaban USD 60 millones y presupuesto de publicidad de USD 5 millones. La posición reportaba al VP Sudamérica Norte.
Gerenciar el grupo de marcas Ron BACARDI (Limón, Blanco, Añejo y Solera), Martini y Bombay Sapphire Gin en el área de Sudamérica Norte. Diseñar del plan anual de mercadeo para cada marca; desarrollar y supervisar la ejecu- ción de las estrategias de mercadeo, incluyendo la planeación y compra de medios; supervisar del rol de ventas del distribuidor en los canales de On / Off - Premise. Determinar el potencial del mercado del área para cada marca; di- señar y ejecutar investigaciones de mercado para cada país; pronosticar ventas por distribuidor y monitorear la lo- gística de despacho de las marcas por distribuidor / país.
Logros:
Alcanzar 30% de participación de mercado en la categoría de bebidas alcohólicas blancas. Incrementar de 32% a 80% la distribución ponderada de la marca BACARDI.
Exceder en 25% el presupuesto anual de venta para BACARDI LIMÓN en el primer trimestre 1999. Crecer 17% en el mercado boliviano e incrementar en 35% ventas en el mercado peruano.

ESTUDIOS ACADÉMICOS
Máster en Desarrollo Emprendedor e Innovación, Universidad de Salamanca, ES. 2014 - 2016
Especialización en Gerencia de Mercadeo, Universidad Metropolitana, VE. 1993 - 1994
Lic. Administración, Mención Gerencia Empresarial, Universidad José María Vargas, VE. 1986 - 1991","rawText":"EXPERIENCIA LABORAL Nelson Romero U., 2015 - presente Perfil: Proveer visión estratégica en la formulación y ejecución de planes / modelos de negocios, estrategias empresariales y mentoria empresarial. He trabajado en diversos proyectos para startups en los sectores de turismo, marketing, banca y finanzas y productos de consumo tanto en Latinoamérica, España y mercado hispano de USA. C.A DIARIO PANORAMA., 2009 –15. Gerente de Circulación Maracaibo, VE Perfil: Uno de los medios impresos de mayor prestigio en Venezuela, con más de 100 años, cuenta con 2 periódicos los cuales imprime y distribuye 190K ejemplares diariamente. Las posiciones reportaban al Director de Operaciones. Supervisar la distribución y venta al mayor y suscripciones de los periódicos que posee la organización; seleccionar y comercializar productos opcionales con sinergia en el canal de venta; administrar el P&L de la unidad; gerenciar el mantenimiento y asignación de la flota de vehículos de la organización. Logros: Ahorrar US$ 900K anual en papel a través de la asignación eficiente de ejemplares x ruta. Incrementar 35% la productividad con la puesta en producción del sistema de distribución y suscripciones. Maximizar 15% la rentabilidad anual de la unidad de negocios. Alcanzar 5k suscriptores en el primer año, con una retención del 95% de suscriptores. Gerente de Marketing (2006-09) Diseñar las estrategias y políticas comerciales hacia anunciantes y audiencias; diseñar productos editoriales que respondan a las oportunidades de mercado y a las necesidades reflejadas en los estudios de mercado; diseñar y ejecutar las campañas publicitarias; gerenciar el evento “Rueda de Negocios”. Logros: Exceder 60% y 35% el presupuesto de preventa en 2008 y 2009 respectivamente. Incrementar 33% ventas de avisos publicitario a través de la transformación de la estructura de comercial.. Generar +10% en espacios publicitarios y +5% en circulación los días viernes en el producto “Guía Comercial”. VENATHLETICS – NIKE. , 2001 – 04 Director de Marketing Caracas, VE Perfil: Venathletics es el distribuidor de Nike Inc para Centro América, Caribe, Colombia y Venezuela, con una factu- ración anual de USD +100 millones, de los cuáles Venezuela aportaba un 33% de las ventas. El presupuesto anual de mercadeo Venezuela era US$ 3 millones. la posición reportaba directamente a Nike Inc - VP de Marketing. Diseñar y ejecutar estrategias de mercadeo y desarrollo de la marca en el punto de venta, incluyendo el plan de RR.PP y la compra de medios locales; negociar acuerdos con equipos deportivos y atletas que realcen el valor de la marca en el país; elaborar y ejecutar el plan anual de negocios así como el plan de mercadeo para cuentas claves. Logros: Incrementar en 33% retailers con la línea indumentaria. Maximizar en 40% los espacios propios de la marca en el punto de venta. Generar +15% en ventas en la categoría fútbol (calzado). Exceder 15% en venta en la línea de Indumentaria con la campaña “Mujer” B A C A R D I ., 1997 – 2000 Gerente de Marketing Caracas, VE Perfil: Multinacional de licores, productor de las marcas Ron BACARDI, Martini, Dewar’s White Label, Bombay Sapp- hire Gin, Grey Goose entre otras. Las ventas anuales del Área de Sudamérica Norte se ubicaban USD 60 millones y presupuesto de publicidad de USD 5 millones. La posición reportaba al VP Sudamérica Norte. 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