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Poseo la capacidad de implementar lo necesario a través de Google Tag Manager y acompaño los reportes personalizados en un dashboard de Looker Studio.
Actualmente manejo presupuestos mensuales sobre los USD 25.000, en diversos tipos de campañas y para diversos rubros. Siempre tomando las mejores decisiones para optimizar el uso de este presupuesto en base a los objetivos planteados.
Cuento con una gran capacidad analítica y estratégica, para tomar convertir las métricas en decisiones efectivas para tu negocio. Desde estrategias full funnel, a ser concretos en que etapa del funnel debemos accionar para el objetivo que buscamos.
Cuento con certificaciones vigentes en Google, las cuales son: Certificación en Búsqueda de Google Ads y Certificación de Google Analytics.
Por último, profesionalmente me he desempeñado como Analista Senior de Marketing Digital para Liberty Seguros Andes (Chile, Colombia y Ecuador) y como Director de Marketing para Grupo Alcosafe (Chile).
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