Sobre este proyecto
design-multimedia / others-1
Abierto
Contexto general del proyecto
Brand Identity Brief: Backspace Consulting Background Backspace Consulting is a boutique consulting firm specializing in artificial intelligence and cybersecurity for small to medium-sized businesses. Its mission is to accelerate innovation and secure data, helping clients thrive in a fast-paced, tech-driven world. Positioned as a nimble alternative to industry giants like Deloitte and Accenture, Backspace combines professionalism, innovation, and trustworthiness to serve CEOs, CIOs, CTOs, and CISOs in the finance, consumer, and public sectors. Core Values • Professionalism • Innovation • Trustworthiness Brand Goals • Become a trusted advisor, helping businesses leverage AI to unlock innovation. • Provide robust cybersecurity solutions to protect client data. • Highlight Backspace’s speed, agility, and adaptability in delivering solutions. Target Audience • CEOs, CIOs, CTOs, and CISOs in the finance, consumer, and public sectors. • Clients seeking expert guidance that is both strategic and approachable. Tone of Voice • Authoritative yet approachable. • Reflecting leadership into the future with empathy and collaboration. Visual Identity • Aesthetic: Minimal, modern, and tech-inspired. • Palette: Very dark gray as the base, with potential accent colors to symbolize innovation and security (e.g., Metallics, deep blues, or subtle neon highlights). • Logo: A bold, futuristic, minimalistic pictorial mark symbolizing technology, security, and forward movement. • Typography: Clean, sans-serif fonts with modern geometric influences. Deliverables 1. Logo • A minimalistic, dark gray pictorial mark that reflects innovation, security, and professionalism. 2. Tagline • Short and impactful, highlighting Backspace’s role as a trusted advisor and its focus on AI and cybersecurity. 3. Website Design • Sleek, modern, and professional, optimized for showcasing services, case studies, and thought leadership. 4. Brand Guidelines • Comprehensive guidelines covering logo usage, typography, color palette, tone of voice, and visual styling. 5. Social Media Assets • Graphics and templates for LinkedIn, emphasizing thought leadership and expertise. 6. Pitch Deck Templates • Visually appealing, professional templates for client presentations and proposals. Primary Platforms • Website (central hub for services and insights). • LinkedIn (thought leadership and audience engagement). • Pitch Decks (client presentations).
Categoría Diseño y Multimedia
Subcategoría Otros
Tamaño del proyecto Medio
¿Es un proyecto o una posición? Un proyecto
Disponibilidad requerida Según se necesite
Plazo de Entrega: No definido
Habilidades necesarias