Cancun Fishing Guide

We want to create a fishing Guide for prospects we are going to be capturing through internet marketing campaigns.
The subjects we want it to conclude are:
Introduction

Crew
Years of experience
Knowledge and capability (Knowing where to find Specific locations for different species depending on your necessities or likeability )
Professionalism, ethic, respectful and responsible people
Bilingual Skills
Charters performance features & adjuncts
Comfort, restroom and cleanness
GPS
Fish Finder
Knotts: 12
Communication Radio
Lifejacket
Bilge pump
Personalized music
Charters fishing equipment & adjuncts
High quality Rods and Reels with various sizes according the species you want to catch.
Outriggers
Downriggers
Fishing seats
Fishing hook size range
Essential Bait and lurs for all type of species
Alive bait
Dead bait
Lurs Size and color range for each species
Weather conditions
Objective of the trip
Recreative/ familiar
Fishing addicts
Fishing Marine map & season fish availability
Fair prices