Completed

Conversion Rate Optimization for E-commerce Landing Pages

Published on the April 19, 2025 in Sales & Marketing

About this project

Open

We are running paid traffic to a specific landing page offering e-commerce setup services. The page is built in Squarespace and already includes key conversion elements such as timers, testimonials, and structured offer sections.

We’re looking for a CRO specialist with a strong understanding of user psychology and behavior tracking to analyze performance data (from tools like Hotjar, Clarity, GA4) and implement impactful improvements—not just technical SEO fixes or superficial tweaks.

Your focus will be on:
    •    Identifying user friction or distraction points
    •    Improving form completion and CTA engagement
    •    Enhancing structure/layout/copy to increase conversion rate

Project overview

This is a live campaign for a service-based business focused on e-commerce enablement. We are currently testing two funnel variants as part of a broader validation strategy for our core offer and cashflow system. • 30% Off Funnel: Initial traffic is being sent to this page: https://www.stratupdate.com/deals This version is designed to capture colder audiences with a lighter discount. • 50% Off Funnel: https://www.stratupdate.com/deals-1 This page is planned as a remarketing funnel, where warmer leads are exposed to a higher-value offer. We want to optimize both for conversions and test how well we can delegate implementation to scale. If you deliver real impact, there’s long-term potential to collaborate across multiple funnels, projects, and brands.

Category Sales & Marketing
Subcategory Advertising on Google, Facebook
What do you need? Small campaigns, for few products or services
Is this a project or a position? Project
Required availability As needed

Delivery term: Not specified

Skills needed

Google AdWords Internet Marketing Testing Facebook

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