Copywriter for a short hero video used in an upcoming Kickofflabs lead generating campaign.

The goal of this project is to create the content we need to produce a  hero video (explanatory/teaser) in an upcoming campaign we'll use to determine target market interest prior to launch, along with collecting feedback.

We're a marketplace that offers a 'vitamin' pill to one group and a 'pain' pill to the other.

Th content for our explainer video should briefly summarize the problem that exists and the value of our service (SAAS) along with highlighting key features.

To convert our leads, they'll need to understand the following:
    1. Paid to travel / offset travel expenses / add to your travel experience
    2. Safety (biggest concern)
    3. Legality (second biggest)
    4. Flexible and focused around their travel schedule

The goal of the campaign itself is to confirm our assumptions and generate the leads necessary to continue in this direction, remodel, or pivot.

Help our startup by launching a successful campaign with us.