Copywriter for Lovecraft+Aztecs video game newsletter

Greetings,

Do you enjoy experimenting to make a newsletter a joy to receive? What if someone payed you for over a year to do experiments with Aztec mysteries?

I'm Javier from Mexico. I'm looking for a copywriter who will run experiments to increase the retention of our Lovecraft+Aztecs video game's newsletter.

This is the problem. Our game is in development, it will release in about 1 year to PC. Fortunately, people are attracted to it, we even got invited to do a Comic Con panel.
However, we don’t have time to develop the game and write email updates, so people eventually stop opening them. People don’t see us either because we fall in their Gmail’s “promotions” tab.

There are opportunities. People love hearing about the real history mysteries of our Spanish+Aztec encounter. Worldwide historians constantly share with us unsolved mysteries that you can use for the newsletter.
At the same time, gamers are attracted to cosmic horror in a fresh Aztec setting.

What do gamers want? It’s hard to say. We need someone who looks for better practices and experiments with our newsletter, trying different kinds of content, tone, frequency. This way when our game is ready in 1 year, we will know what works best.


We’ll start this job with you proposing 2 experiments and writing 2 emails, with the aim of increasing retention from our current 20.53% in Mailerlite to 25%.

We hope to get to know each other, and after this job is completed work together for a long time as teammates.