Experienced Ui/Ux Designer for Woocommerce Homepage & Product Page Redesign

We are a growth marketing agency seeking a talented designer to undertake a comprehensive redesign of the full homepage and primary product page for an existing WooCommerce site. The client is a custom patches and apparel brand that is strategically pivoting its lead product line to 3-D UV patches. The core objective is to create new visuals that effectively communicate this new product hierarchy and 3D UV Patches primarily with other products like Acrylic and Metal Printing positioning from the top of the sales funnel down.

This is a fixed-price, one-project engagement initially. For the right freelancer, there is a strong potential for a longer-term relationship, as we have a pipeline of 2-3 similar projects for other clients scheduled for this quarter.

Deliverables required:
Full Homepage Design: This includes desktop and mobile Figma frames. The design should incorporate key sections such as a hero banner, product/category showcase, differentiators/process explanation, a social proof section, and a clear closing Call-to-Action (CTA). The design must immediately communicate the 3D UV Patches-first positioning and effectively drive users towards product or quote CTAs.

Primary Product Page Template: This also requires desktop and mobile Figma frames. Key elements to include are a photo grid, detailed product information, a clear purchase/quote hierarchy, trust signals, and a section for related products.

Style Tile: A comprehensive style tile outlining typography, color palette, spacing tokens, and a button and card system. This will enable our internal team to consistently extend the design system to other pages of the website.

Source Files: All final design files must be provided in Figma format.

Design Walkthrough: A short Loom video (5-10 minutes) explaining your design decisions and rationale.

Scope of Work:
Two rounds of revisions are included to ensure the design meets our expectations.
All deliverables will be handed off via a Figma link and a Loom video explanation.
No implementation is required from the designer; our internal team will handle the development in WordPress/WooCommerce.
How to apply

Reply with:
•    2-3 portfolio pieces most relevant to this work (e-commerce and/or WooCommerce homepage redesigns strongly preferred)
•    Your proposed price for this scope — if you think it should be more than $500, tell us why and what that gets us
•    Availability for a 20-minute intro call this week

Timeline
7 business days from kick-off.