Expert Setup of Facebook Pixel and Ga4 via Google Tag Manager

The client is seeking an experienced freelancer to set up and configure Facebook Pixel, Google Analytics 4 (GA4), and Google Tag Manager (GTM) for their website. The primary goal is to establish robust tracking for marketing campaigns and website performance. The project involves: Implementing Facebook Pixel via GTM to track standard events (e.g., PageView, ViewContent, AddToCart, Purchase) and custom events as needed. Configuring GA4 properties and data streams within GTM, ensuring accurate data collection. Setting up conversion tracking and audience definitions in both Facebook Ads Manager and GA4. Ensuring data consistency and accuracy across all platforms. Providing clear documentation of the implemented setup. The ideal candidate will have proven expertise in GTM, Facebook Pixel, and GA4, with a strong understanding of web analytics and digital marketing best practices.